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IEC BC Forum in Prince George December 12, 2012. Heather Oland, CEO Initiatives Prince George Economic Development Corporation. IPG’s Role. Facilitate economic growth and diversification Identify new opportunities and connect businesses to them - PowerPoint PPT Presentation
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IEC BC Forum in Prince George December 12, 2012
Heather Oland, CEOInitiatives Prince George Economic Development
Corporation
• Facilitate economic growth and diversification
• Identify new opportunities and connect businesses to them
• Facilitate population growth and increase the tax base
IPG’s Role
Economic Context
• Opportunities:– $35B in northern projects (2011-
2014)– $60B+ over 10 - 15 years– Major employment growth across
a variety of sectors– PG’s role as supply and service
hub for industry activities across the North
Economic Snapshot
Economic Update (YTD October 2012)
• 2006 - 2011 average annual population growth +0.8%
• YTD employment growth +6.9%
• YTD home sales (units) +5.0%
• YTD housing starts +23.1%
• YTD housing prices +2.6%
• YTD value of building permits +52.0%
• YTD airport traffic +5.1% – YXS believes they will break their all-time record for passenger
traffic in 2012. The current record is 417,484 passengers, 2008
Implications
• Growing Economy:– Employment opportunities are surging
in wealth-creating sectors– Also seeing employment demand
increase in supporting sectors
• Firms have indicated they are constrained by the lack of people to fill positions and facilitate growth
Implications
• The current labour supply is not expanding at the same rate as business opportunities
• Attraction of new population to our city is critical to labour force expansion and economic growth
New Marketing Materials• New marketing materials focus on
qualities that competitively differentiate Prince George
• Common Themes Identified:– Prince George is a city where people can
“get ahead”– Opportunity and affordability allow you to
make your dreams reality in Prince George– You can’t buy time, but in Prince George
you have more of it
New Materials
• Main Resources:– Informative website to support employer
recruitment efforts• Amenities• Real-estate and rentals• Job opportunities• Resources for employers
– Business card handouts– Notepads– Key messages card– Web buttons– Job ad banner
Recruitment Events• IPG’s Role:– Facilitate population and employment
growth as well as expand the customer base for business and the tax base for the city:• Supporting employers by marketing the city• Answering questions that would support a full
family move
Partnerships
• Immigrant Employment Council
• Prince George Chamber of Commerce
• IMSS and Welcoming Communities
• BC Provincial Nominee Program
• BC Construction Association
• Many more!
Help IPG Help You
• Use IPG’s resources:– Recruitment and Retention– Business and Investment Attraction
• Keep us apprised of challenges and successes
• Let us know about resources, workshops and events that will help us help you grow your business
Q&A