Presented By

Abdul Wahab M -11995

Farhan Liaqat M -12127

Ayasha Zafar M -12096

M. Imaran Hassan Niazi M -12178

Presented To

Mr. Ijaz Hussain

Final Project

Market Management

GREEN TILES AND CERAMICS LTD

Vision

Mission

Logo

Green Tiles Just Feels Right Slogan

We aim to be the preferred choice for interior building systems that provide innovative design solutions

OUR Team is committed to delivering a superior customer offering through world class processes

COMPANY PROFILE

Form of Business

Name of Business

Business operation

HEAD OFFICEG.T. Road Gujranwala, Pakistan

PRODUCTION SITE( for Granite Tiles)G.T. Road Kamoke, Pakistan

Why we are exporting ?

Why we start from UK?

MARKETING ENVIRONMENT

Micro Environment Level

Major forces in company’s macro environment

1.Political Factors

2.Economic Factors

3.Socio-cultural Factors

4.Technological Factors

MARKETING STRATEGY

Existing New

Market Penetration Product Development

Existing •Improve service (By giving 50 years warranty) and quality•Repositioning

•Expand designs schemes•Introduce new product (Le Porcelain (Platinum))

New

Market Development Diversification

Internationalizing & Globalization Expand abroad Expand north-west of UK• Online shopping

• Green Tiles is manufacturing a new tile for exports, which is harder in strength but can be mold/ pattern easily, and can easily cut by

SWOT Analysis

Strengths • World’s most advanced technology is being used

• Work Delivery Scheme• High Quality • Wide Range of products• Service

Weaknesses

• Managed by foreign engineers as there is Unavailability of skilled workman force• We still got 60 % of Production Capacity.

Opportunities

• Expansion into the World Market• Retail Partnerships• Internet shopping• Further exploiting the Tile sector• Make own chain of regional Stores

Threats

• Sonex company is coming to Granite Industry• Overseas groups entering the market (China’s Dumping )• Manufacturers are still seeking to legally slow down the penetration of own brands

Target Marketing

MARKET POSITIONING

MARKET SEGMENTATION•Demographic•In Psychographics•In Behavioral

Houses

Schools

OfficesCafé

Cinema Theaters

Airports

Shopping centers

RestaurantHotels

Gymnasiums Hospitals Industries

Market Segmentation (Areas of Applications)

•Geographic •DemographicGender: Male, Female (because both have equal participation)Family life cycle: Every oneSocial Class: Upper class, Middle ClassEducation: No needOccupation: All•In Psychographics:

Personality: Quality Conscious people, who want to decorate their living places as they want•In Behavioral: Benefits Desired: quality, operating life(50 year Warranty). Low priceUsage Rate: Heavy users (as their living standards are high)

Main Competitors

China Tile Industry Italian Tile Industry

Green Tiles Just Feels Right

Marketing MixMarketing Mix

Pricing Strategy

The Product

Place

Promotion

CONCLUSIONCONCLUSION