Presented By
Abdul Wahab M -11995
Farhan Liaqat M -12127
Ayasha Zafar M -12096
M. Imaran Hassan Niazi M -12178
Presented To
Mr. Ijaz Hussain
Final Project
Market Management
GREEN TILES AND CERAMICS LTD
Vision
Mission
Logo
Green Tiles Just Feels Right Slogan
We aim to be the preferred choice for interior building systems that provide innovative design solutions
OUR Team is committed to delivering a superior customer offering through world class processes
COMPANY PROFILE
Form of Business
Name of Business
Business operation
HEAD OFFICEG.T. Road Gujranwala, Pakistan
PRODUCTION SITE( for Granite Tiles)G.T. Road Kamoke, Pakistan
Why we are exporting ?
Why we start from UK?
MARKETING ENVIRONMENT
Micro Environment Level
Major forces in company’s macro environment
1.Political Factors
2.Economic Factors
3.Socio-cultural Factors
4.Technological Factors
MARKETING STRATEGY
Existing New
Market Penetration Product Development
Existing •Improve service (By giving 50 years warranty) and quality•Repositioning
•Expand designs schemes•Introduce new product (Le Porcelain (Platinum))
New
Market Development Diversification
Internationalizing & Globalization Expand abroad Expand north-west of UK• Online shopping
• Green Tiles is manufacturing a new tile for exports, which is harder in strength but can be mold/ pattern easily, and can easily cut by
SWOT Analysis
Strengths • World’s most advanced technology is being used
• Work Delivery Scheme• High Quality • Wide Range of products• Service
Weaknesses
• Managed by foreign engineers as there is Unavailability of skilled workman force• We still got 60 % of Production Capacity.
Opportunities
• Expansion into the World Market• Retail Partnerships• Internet shopping• Further exploiting the Tile sector• Make own chain of regional Stores
Threats
• Sonex company is coming to Granite Industry• Overseas groups entering the market (China’s Dumping )• Manufacturers are still seeking to legally slow down the penetration of own brands
Target Marketing
MARKET POSITIONING
MARKET SEGMENTATION•Demographic•In Psychographics•In Behavioral
Houses
Schools
OfficesCafé
Cinema Theaters
Airports
Shopping centers
RestaurantHotels
Gymnasiums Hospitals Industries
Market Segmentation (Areas of Applications)
•Geographic •DemographicGender: Male, Female (because both have equal participation)Family life cycle: Every oneSocial Class: Upper class, Middle ClassEducation: No needOccupation: All•In Psychographics:
Personality: Quality Conscious people, who want to decorate their living places as they want•In Behavioral: Benefits Desired: quality, operating life(50 year Warranty). Low priceUsage Rate: Heavy users (as their living standards are high)
Main Competitors
China Tile Industry Italian Tile Industry
Green Tiles Just Feels Right
Marketing MixMarketing Mix
Pricing Strategy
The Product
Place
Promotion
CONCLUSIONCONCLUSION