When

expertise

meets ambition

CaSEM

Manage the future of your company

with peace of mind

CaSEMCallens’ Support, Expertise & Management

When

expertise

meets ambition

CaSEM

Vision and mission

Our vision:

Sustainable prosperity is achieved by sharing

ambition, dynamism, innovation and expertise in a

transparent way.

Our mission:

CaSEM assists customers worldwide in setting and

reaching their objectives by coaching them through

a strategic track.

When

expertise

meets ambition

CaSEM

Values

Commitment

At CaSEM we are bound emotionally and intellectually to perform our

assignments.

Reliability

At CaSEM we perform our duties according to expectations.

Integrity

At CaSEM we adhere to moral and ethical principles.

Clarity

At CaSEM we communicate in a clear and comprehensive way.

Openness

At CaSEM there are no hidden agendas.

When

expertise

meets ambition

CaSEM

Domains of Expertise

� Strategic business planning

� Product portfolio management

� Corporate positioning

When

expertise

meets ambition

CaSEM

Expertise 1: Strategic business planning

A company needs focus in order to be successful.

CaSEM will assist you in defining the strategic track towards succes. Starting

from an analysis of the current positioning of your company in the market, a

roadmap towards the desired future positioning of your company will be

defined.

The strategic business planning will be presented the strategy pyramid of

your company. This will become the framework for your internal

communication and implementation of the strategy.

When

expertise

meets ambition

CaSEMExisting markets New markets

New technologies

Existing technologies

Expertise 2: Product portfolio management

One of the difficult taks in a company is to decide on

investments for new product developments.

CaSEM will help you to define the right mix of product developments for

maximum and sustained return on investment. This mix will assure a good

balance between long and short term investments and between low and

high risk developments. The key performance indicators will be defined for

easy decision making and communication.

When

expertise

meets ambition

CaSEM

Expertise 3: Corporate positioning

A successful company has the power to make its stakeholders

feel emotionally attached to the company.

CaSEM will help you formulate your unique corporate identity. This identity

will highlight the unique strenghts of your company and will define your

market postioning and branding. The market positioning will be the central

theme for all communication and decision making. The corporate identity

will be documented in a housestyle guideline which will serve as the

reference for all visuals and stationaries.

Product leader

Customer intimate

Operational excellent

When

expertise

meets ambition

CaSEM

How we work with you

Intake meeting

The purpose of this meeting is to visualise the current position of the

company. This global picture allows to define the priorities in the

planning of the strategic track.

Packs

CaSEM provides a number of predefined support and consultancy packs.

These packs provide a number of sessions with your management

whereby a scenario for strategic analysis will be followed using

brainstorms, templates and methodologies.

Customised support and consulting

CaSEM will support you for specific strategic projects. This support can

be defined or as a package with fixed timing, deliverables and budget or

on a time and expense basis.

When

expertise

meets ambition

CaSEM

Our packs

CaSEM offers you a number of consultancy packs that allow you

to address specific strategic topics in your company. Each pack

consists of a number of meetings and off line data collection.

The packs are concluded with a comprehensive report.

Advantages:

� Cost, timeline and resource allocation are defined upfront

� Allows you to rank priorities in strategy management

� Provides comprehensive report with conclusions and

recommendations

� Based on a methodology using documented templates and tools that

can be used for follow up

When

expertise

meets ambition

CaSEM

About CaSEM

CaSEM was founded by Geert Callens in 2009. Geert Callens has many decades of international experience in different management disciplines.

Geert Callens holds a master degree in engineering and followed many additional training courses in management and finance. He started his carreer in R&D at Barco. During his carreer at Barco he took senior management positions going from product development to marketing, strategic business development and M&A. In the last years he performed similar functions at a smaller company active in the metal industry.

Geert Callens is specialised in strategic business planning, product portfolio management, corporate identity and B2B marketing. Geert Callens brings the benefit of having worked both in big and small companies allowing him to combine management concepts with practical implementations.

When

expertise

meets ambition

CaSEM

Contact us

CaSEMKerkdreef 36, 8570 Vichte - Belgium

Tel: +32 (0)475 662333

E-mail: info@casem.be

URL: www.casem.be

Contact us

and define the future of your company

with peace of mind