Case on Mc Donald's cross cultural marketing

By : RANJANI

Products

Promotions

Main issue

Foreign currency fluctuations leading to deterioration of their service and causing problems at global level .

Related issues

Weak economic circumstancesNeed additional investments to remain in the

marketIncurring high costCompany will have a difficult time establishing

the appropriate level of investment to inject and may not be profitable always.

Swot analysis

Strengths strict Quality control

methods.Human resource Delivery and walk in orders

within 90 seconds

weakness

Mc Donalds products as junk food.

Opportunities

More variety of products with innovation

More and more outlets all over the globe specially in India where different cultures exits.

Changing trends in eating habits towards healthier eating.

Threats

Main issueChanging trends in

eating habits towards healthier eating.

Agencies like food standard agency and department of health specially concern about people for junk foods.

Time for ……Question and answers …

Critically examine as how became an epitome of a mix of standardization of its market offerings and cross cultural marketing?

In the light of the Mc Donald's success story, examine the concept of “think global act local” as a successful principle of global marketing strategy?

Examine how Mc Donald’s has dramatically managed its marketing mix as part of its international marketing strategy?

Thank you