How to Improve Mc Donald‘s in the future?

Anastasia MANIATIS

Faig KARIMLI

Healthy policy

FAT AND BEEF IN THEIR FOOD TRANS IS NOT ILLEGAL

DEVELOPMENT OF CANCER CUSTOMERS ARE MORE HEALTH CONCERNED

REVENUE COMPANY DECRESE

Customer’s satisfaction

CONSTUMERS UNHAPPY

ABOUT WAITING LONG LINES

ADAPT TO THE VERY HUGE NUMBER OF CUSTOMERS

INSSUFFICIENT NUMBERS OF EMPLOYEES

EMPLOYEES ARE UNDER

PRESSURE ,LOOSE OF CLIENTS

Segmentation

DIVERSITY OF CUSTOMERS’TASTE

NEW FORMAT OF SERVICE (CIVIL SERVICE)

NEW FORMAT OF BUSINESS (WI-FI)

Advertising

NEGATIVE PRESS

“SUPERZISE ME”

CONTRIBUTION TO

SOCIETY’S OBESITY

LARGE AMOUNT

OF CALORIES

NOT MUCH NUTRIENS

Adapt to the new lifestyle More healthy products with organic and natural

ingredients and easy access to procurement source.

Offering special menu especially for Sportsmen.

Change interior and exterior design sport style. Change company’s brand image as active healthy life style image.

Labour loyalty and satisfaction

To get a responsibility on wage regulation at

franchise contract, due to improve of service

quality.

More employee friendly labour policy

Solve gender equality in recruitment process

Offering feedback for improvement for the

performance of employees.

Spend more money on research and development, increase efficiency

Increase energy efficiency for the future, decrease energy consumption and renewable energy sources

Research in changing customer needs, quality, service , hygienic working environment , trends, competitive landscape.

Catering services to offices

Thank you for listening!