MCDONALD’S (FAMOUS LOGOS, 2008)

Xuan Nguyen2323362

Abstract:• McDonald’s is one of the popular fast food restaurants all over the world. It

provides variety of fast food such as burger, fried chicken, French fries and so on in for breakfast, lunch and dinner. There are a number of people who are interested in McDonald’s because it is convenient for people not having enough time to make meals. This report will discuss history of McDonald’s, its products, attractive logo and factors help McDonald’s success, especially marketing

• The largest restaurant of McDonald’s in Florida (Man On The Lam, 2012).

Introduction:• McDonald’s was founded by two businessmen Richard

and Maurice McDonald’s in 1940s.• In 1950s, Ray Kroc, a businessman born in Chicago,

helped brothers expand the business in San Bernadino, California.

• Today, there are more than 34,000 franchises in nearly 119 countries with approximately 1.9 million employees

McDonald bother’s store in San Bernadino, California in 1953 (Kaushik, 2012).

Body of report:• Logo:• The logo’s shape is two golden arches on the red

background which is designed by Jim Schindler in 1962. Moreover, two arches outline ‘M’ reflecting the name of brand and representing its bold nature.

• Product and Price:• People are interested in McDonald’s because of various

products. • They serve many types of burgers such as beef, chicken, fish

or cheese, fried chicken and French fries (McDonald’s). Interestingly, they serve coffee, deserts and salad at the moment because they know that people nowadays care more about healthy food.

Body of report:• Marketing:• Marketing of McDonald’s is the most factor help the

company to be famous.• In 1980s ,they used the slogans ‘You’ll enjoy the

difference’ and ‘There’s a difference at McDonald’s you’ll enjoy’:

• (The Telegraph).

Body of report: Marketing

• In 1980s ,they used the slogans ‘You’ll enjoy the difference’ and ‘There’s a difference at McDonald’s you’ll enjoy’:

(The Telegraph)

• McDonald’s thought that fast food for children is not enough, so they had campaign called ‘There for the parents, too’ by the mid- 90s.

• Interestingly, in 2003, the most famous advertisement and its slogan is stills used today ‘I’m lovin it’.

(The Telegraph)

Marketing of McDonald’s is the most factor help the company to be famous.

Conclusion:• The number of people who are interested in McDonald’s

has increased over years. It can be seen easily because there is the growth in revenues and sales of McDonald’s or more and more restaurants are opened. Its way of management is the important factor making McDonald’s success in market place. For instance, it is about the price, product which can satisfy customer’s demand, and its marketing such as advertisements.

Bibliography:• Famous Logos, 2008. McDonald’s logos. Available at: http://www.famouslogos.org/logos/mcdonalds-logo [Accessed

1 February 2017]• Kaushik, 2012. World’s First McDonald’s Restaurant. Available at:

http://www.amusingplanet.com/2012/09/worlds-first-mcdonald-restaurant.html [Accessed 1 February 2017]• Rampton, 2016. 8 Things McDonald’s Can Teach You About Business Success. Entrepreneur. Available at:

https://www.entrepreneur.com/article/271098 [Accessed 1 February 2017].• Gerhardt, Steve, Hazen, Samuel, Lewis, Sue. 2014. Small Business Marketing Strategy Based on McDonald’s. 21

(1) 271-278.• The telegraph. McDonald’s 10 best British adverts. Available at:

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11227998/McDonalds-10-best-British-adverts.html [Accessed 1 February 2017].

• Fast Food Menu Prices. McDonald’s Price. Available at: http://www.fastfoodmenuprices.com/mcdonalds-prices/ [Accessed 1 February 2017].

• McDonald’s. Available at: http://www.mcdonalds.ie/iehome/home.html [Accessed 1 February 2017].• Man On The Lam, 2012. The World’s Largest McDonald’s, Orlando, Florida. Available at:

http://manonthelam.com/supersized-orlando-floridahome-to-worlds-largest-mcdonalds/ [Accessed 1 February 2017].

THANK YOU!