Presentation made at Carlson leadership conference in 2007 introducing several concepts around interactive and how they apply to our business. Lots of videos!
2. 3. 4. information r/evolution
http://www.youtube.com/watch?v=-4CV05HyAbM 5:28 5. 6. 7. Web 1.0
vs. Web 2.0
- DoubleClick Google AdSense
- Napster Free internet radio (last.fm)
- Britannica Online Wikipedia
- Personal websites Blogging
- Domain name speculation Search engine optimization
- Page views Cost per acquisition
- Directories (taxonomy) Tagging / social
bookmarking(delicious)
- Forums Social networking sites
8. 9.
10. 11. 12. What is Carlson 2.0?
- Its about evolving what we are already known for (i.e. CRM,
Loyalty, Rewards, Events) in order to
-
- Reach, engage, influence and measure todays consumer, employee,
or channel partner
- Its about leveraging innovations in thinking, process and
technology to get there
13. The break-up
http://www.youtube.com/watch?v=D3qltEtl7H8&e 14. How is Carlson
Marketing leveraging the new way into their existing products and
services? 15. Mobile e-Catalogue
- dotmobi version of Carlson Marketings e-catalogue is coming
soon
- Enable redemptions on the go
-
- Text message alerts based on points or merchandise or
sales
-
- Other features: Tickets to mobile / Coupons / Wish list
- NEWMobile content category: redeem for ringtones &
wallpaper + other mobile content
16. 17. Meetings 2.0 is about leveraging mobile and web 2.0 to
create a two-way, interactive experiencebefore ,during ,
andafteryour meeting, event or experience 18. Meetings 2.0
- Create a social network that will facilitate relevant
andvaluableinteractions that will extend beyond physical meeting
days
19. What social networks to you participate in? 20. What is
social networking? 21. 22. Carlson 2.0 Best profile picture 23.
Carlson 2.0 - Best Profile 24. Now what do we do with it??? (can we
resell it as a special item through our rewards catalogue?) 25. How
often do you text? 26. Canadian Mobile Landscape
- Carriers now offer 98% coverage
- More than 19 million Canadians are mobile phone customers.
- 4.3 Billion text messages were sent in 2006 nearly three times
more than 2005!
- 10 billion messages projected in 2007
- Adoption is as high as 80% in urban markets
27.
- 1 billion have access to the Internet via their computer
- 1.4 billion televisions world wide
- ------------------------------------------
- ~3 Billion Mobile Phone Users World Wide!
28. As important as the web is today, mobile will be more
importantTOMOROW 29. Accessorize
http://www.youtube.com/watch?v=T2la_aGzpw8 58 seconds 30.
Mobilityis part of who we are now 31. and we cant live any other
way? 32. 33. The future of marketing
- A gradual decline of power among mass media caused by both
fragmentation and by greater audience control (the PVR effect)
- An explosion in onetoone, addressable, realtime and permission
based media along with a sensational fall in cost
- A great increase in the power of c2c communication
34. The future of Marketing 1,000 foot view
- Location based services (LBS) that leverage GPS location to
deliver relevant messaging
- Portability of profiles / online identities
- Migration / integration of the Mobile channel into the
marketing mix both as an extension of social media and as a
separate enabling device
35. Audience Polling time. 36. When did the term web 2.0 first
get coined?
Text a, b, or c to 22422 37. The future
http://www.youtube.com/watch?v=xj8ZadKgdC0 5:14
