• Intro: What is bustripping

• The Team: The dream team behind bustripping

• Technology: How does it work

• Revenue Model: How do we make money

• Website Info: Who is our audience

• Competition: Who else is out there

• Traction: What has happened so far

• BIG News!

Agenda / Thursday, November 14, 2013

Who Is The Team / Ben & Jeff, the founders

Ben SilversteinFounder & CEO

Jeff ManganoCo-Founder & CFO

Background: Digital advertising & website design. Worked for small shops in Rochester, NY and large advertising agencies in New York.

Background: Worked as an accountant in Boston and San Diego.  His experience is in accounting, financial reporting, and financial statement analysis. 

Teammates at the College of Charleston on the Men’s NCAA DI Swim Team.

API Access

For those companies that have one available, we integrate with an API. This allows us to gather ticket information in real time and direct users straight to the check out page on the company’s website.

Manual Entry

Many bus companies don’t have APIs. In that case we can manually enter their routes. This is not ideal because inventory is not updated in real time (i.e. we wouldn’t know if a ticket is sold out). Also, users are sent the bus companies home page and need to re-enter their search.

Web Scrape

For some companies we can scrape their site and show their inventory. Of course we would need permission to do this, but it is possible. We are talking with GoToBus about using this as an option to partner.

Technology / How does this all work

Revenue Model / Commission, Ads & Data

Commission

• 10% - 15% Per Ticket

• Setup with individual contracts outlining commission structure and rights

Advertising

• Banner Ads• Placed through Ad Networks• Google Adsense• Collective Media• Undertone• Tribal Fusion

• Measured in CPM (Cost Per 1,000 Imps)• CPM range $0.45 - $3.00

Data

• Data is sold to a third party (Sojern)• Sojern tracks searches and users info• No PII• Used for advertising• Pixel is placed on bustripping.com

Website Info / Visitors book round trip tickets in the North East

Site Data July - October 2013

36% One Way 64% Round Trip

One Way vs. Round Trip

Average Length of TripRound Trip Only

2.6 Days

Top Cities

11%2%2%2%3%

11% 17%

52% New York BostonWashington BuffaloSan Diego Los AngelesLas Vegas All Others

User Demographics / Males in their 20s

bustripping is not the first website to compare more than one bus company, but we firmly believe we have the best team and best long term plan.

Direct Competitors:

Indirect Competitors:• All Major Airlines• Amtrak• Orbtiz.com• Travelocity.com• Expedia.com• Kayak.com• Priceline.com• Cheaptickets.com• Similar Travel Comparison Sites

• Wanderu• Bus Bud• GoToBus*

Competition / Who else is out there

Traction / National and local press

BIG News! / Exclusive agreement with Expedia

/ &

Market Size / Industry size in U.S. & Europe

$6 billionBus industry in the United States

$5 billionBus industry in Europe

$593 billionGlobal Hotels & Resorts market

US Bus: http://www.ibisworld.com/industry/default.aspx?indid=1163

Europe Bus: Firstgroup PLC 2011 Annual Report

Hotels: http://www.ibisworld.com/industry/global/global-hotels-resorts.html