BUSTED: Top Myths about Rich Media and Exchange-Traded Media
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1 1 1 BUSTED: Top Myths about Rich Media and Exchange-Traded Media Presented by: Adrian Tompsett, Director of Business Development, @DataXu Adam Carroll, Director of Business Development, @PointRoll #AdMythbusters
BUSTED: Top Myths about Rich Media and Exchange-Traded Media
Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including:• Myth: Expandables can’t run on exchange-traded media• Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers• Myth: Campaign performance is best measured through CPA and CTR• Myth: One size creative fits all • FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.
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1.BUSTED: Top Myths about Rich Media and Exchange-Traded Media
Presented by:Adrian Tompsett, Director of Business Development,
@DataXuAdam Carroll, Director of Business Development,
@PointRoll
#AdMythbusters
2. Key Terms:
Demand Side Platform: Software platforms used to access bidded and
guaranteed digital media inventory sources (display, mobile, video
& social), and connect with 3rd party audience data partners to
enable optimization, bidding, and campaign reporting, in
real-time
Real-Time Bidding (RTB): Dynamic bidding at the impression
level
Exchange-Traded Media: Inventory available on a non-guaranteed
basis via RTB
Rich Media: Interactive banner ads that enables viewers to have a
full experience with a brand, without leaving the page
#AdMythbusters
3. #1
You cant run expandable ads on exchange-traded media
#AdMythbusters
4. There are more than 31 BILLION rich media ready impressions
available each month
#AdMythbusters
5. #AdMythbusters
6. #AdMythbusters
7. #AdMythbusters
8. #2
DSPs are limited to remnant exchange traded media inventory
#AdMythbusters
9. DSPs can run guaranteed and non-guaranteed inventory
#AdMythbusters
10. #3
DSPs are just for direct response campaigns. Campaign performance
is best measured with CPA & CTR
#AdMythbusters
11. Brands and performance advertisers can use DSPs to drive
objectives and KPIs like: brand engagement, video views, coupon
downloads, and Shares and Likes.
#AdMythbusters
12. #4
Serving your one, best creative will drive results!
#AdMythbusters
13. There is a best creative the one uniquely optimized for each
consumer.
#AdMythbusters
14. #AdMythbusters
15. Case Study: Dynamic Ad Generation
Interaction Rate
Ford Benchmark
Ford Dynamic
Ford targeted dealer information to specific geographic regions,
delivering a customized, relevant message by location, which lifted
interaction rate performance by 104%.
#AdMythbusters
16. Myths: Busted
You cant run expandables on exchange-traded media
DSPs are limited to remnant exchange-traded media inventory
DSPs are just for direct response campaigns, and campaign
performance is best measured through CPA and CTR
Serving your one, best creative will drive results!
17. Thank you!
Questions?For More Information:Adrian Tompsett,
[email protected]
Adam Carroll, [email protected]
