Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag

The Business of Intellectual Property

By Dr. Kalyan C. [email protected]

www.bananaip.comWritings: www.kalyankankanala.com

TED Talk: https://www.youtube.com/watch?v=w4hsVcFY51Y

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Most Valuable?• Land• Gold• Information• Ideas

Copyright, BananaIP, 2016




Intellectual Property• Meaning and Nature• Species


IP Subject matter Term

Patents Inventions 20 years

Copyrights original literary, dramatic, musical or artistic work, cinematograph

films, and sound recordings

Lifetime of the author or + 60

years

Trade Marks Business representations

Perpetual

Trade Secrets Any information Perpetual

Industrial Designs Aesthetic features Inventions

15 years




Integrated Circuits

IC layouts 10 years

Geographical Indications

Indications of origin

Perpetual

Traditional Knowledge

TK- Biological -

Plant Varieties Plant varieties Trees and vines- 18 year

Extant varieties and others – 15

yrs





Integrated Protection





Business Value• Market Exclusivity• Business/Competitive Advantage• Revenue Generation/Retention• Licensing Opportunities• Financial Valuation• BD/Marketing





Quality of IP• What I claim is a table comprising of a flat

piece of wood supported by wooden legs at its corners.





Quality of IP• We Claim,• 1. A device to place articles

above a lower surface, said device comprising: a rest portion configured to support at least one article thereof; and

at least one support portion adapted to support said rest portion in a plane trasverse to the lower surafce. Copyright, BananaIP, 2016




Gaining Value from IP

Like any other business tool

• Cost v. Investment• Protection Strategy• Management• Licensing• Enforcement





Pre-order Dr. Kalyan’s Upcoming Books

When Medicine Clashes with Law!Dr. Krishna, a conscientious and kind-hearted doctor,

is arrested and put on trial for treating naxalites, a banned war group. Many police officers are killed in encounters with naxalites, and the police are looking for payback. They want Dr. Krishna to pay for treating naxalites, to pay for the massacre

of their officers, and to pay for their failure. They mount irrefutable evidence against Dr. Krishna, and the Public Prosecutor has never lost a case.

With the system stacked against him, can Dr. Krishna survive the legal onslaught? Does his ageing lawyer have enough in him to defend a lost cause?

Set in Zala, the hot bed of naxal activity in India, The Oath narrates a gripping, entertaining and intellectually stimulating tale of the clash between Medicine and Law.


Hard copy version Soft copy version


http://www.amazon.com/dp/B01CICML3Q?ref_=pe_2427780_160035660

TED Talk by Dr. KalyanWhat Motivates Inventors? Patents or

Passion?



Dr. Kalyan Kankanala’s Bookswww.kalyankankanala.com


http://www.kalyankankanala.com/

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THANK YOU

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