Inform Decisions Using BI

Dr. Jennifer Kingsley GreenAssociate Vice President for

Enrollment Management & Student Success

Overview

What is Business Intelligence (BI)? BI compared to “traditional” data

presentation Using BI effectively Examples of Business Questions

Answered with BI

What is BI? BI = Business Intelligence

› Umbrella term for applications used to Data mining Analyze raw data Reporting Forecasting

Improve decision making – Strategic › Immediate access to important data› Broad analytic ability

Wide range of access to defined data High level and detailed

› Coupling of multiple data sources in one view› Comparison data› Easy to view and navigate› Predictive views

http://www.cio.com/article/40296/Business_Intelligence_Definition_and_Solutions

BI v Traditional Data Presentation

Dashboards – Think of your car› Immediate access to current

information› Dynamic› On demand

Traditional Data Presentation - Think Excel/PowerPoint› Old information› Static› Pre-Defined

BI v Traditional Data PresentationExample

20120

500

1000

1500

2000

EnglishHistoryHumanities

Old Information

20120

50

100

150

Accounting

Business Admin-istration

Economics

Immediate Access

Same Chart

Different Chart

BI v Traditional Data PresentationExample

2012

BusinessScienceEducation

Dynamic based on selectionsStatic - Pre-defined

BI v Traditional Data PresentationExample – User Defined

2009

2010

2011

2012

0500

100015002000

BusinessSciencesEducation

On demand – end user defined

Pre-Defined – manual intervention

Using BI Effectively

Who will be using BI?› What questions do you want/need to answer?

What data is needed – now and anticipated future needs?› Where is the data located?› What is the integrity of your data?› Operational, trending, etc.

What level of access to data is needed?› Aggregate› Detailed

What end user defined parameters can be used?› Economies of scale – 1 report services multiple users› Customized – unique needs

Examples of Business Questions Answered with BI Strategic Reporting

› Progress towards goals› Combining multiple data sources› Executive level reporting› Projecting› Dashboards

Operational Reporting› Daily› Week-to-Week› Trending› Audit Reporting

State, National, etc. Reporting

*Please note: Applications are still being accepted, and admission decisions are still being made for Fall 2012 and Spring 2013.

Strategic ReportingProgress Towards Goals

Strategic ReportingProgress Towards Goals

Strategic ReportingProgress Toward Goals

Strategic ReportingCombining Multiple Data Sources

Strategic ReportingCombining Multiple Data Sources

Strategic ReportingExecutive Level

Strategic ReportingExecutive Level

Strategic ReportingProjecting

Strategic/Operational ReportingDashboards – Daily

Operational ReportingDaily

Operational ReportingDaily

Operational ReportingDaily

Operational ReportingDaily

Operational ReportingDaily

Operational ReportingDaily

Operational ReportingDaily - External

Operational ReportingWeek –To-Week

Operational ReportingWeek-To-Week

Operational ReportingWeek-To-Week

Operational ReportingTrending

Operational ReportingTrending

Operational ReportingTrending

Operational ReportingAudit

Operational ReportingAudit

Operational ReportingNational (& Daily)

Selected Academic Year

Selected Academic Term

Operational ReportingNational

Summary

Focus on end user needs

Imperfect data isn’t a show stopper, it’s an education.

Develop time = End user frustration

Creativeness can be great, yet occasionally cumbersome

Questions?