Prepared for

A Shop 2 Shop

Prepared by

Heather Kaminsky

Marketing Student

February 20, 2014

A shop 2 Shop is a

internet based small

business, that sells

products through EBay

and Amazon. A shop 2

Shop sells Apple and

Samsung Products that

include, phones such as

IPhone 5S, Samsung

Note 2 & 3 and

Samsung S4, along with

Apple Laptops and

Samsung tablets.

INTRODUCTION:

A shop 2 Shop is a small internet business that has just

opened there doors in the business world. Selling the

demanding products that consumer want like the IPhone 5,

Samsung Note 2 and 3, Samsung S4, Mac Laptops and

Tablets through EBay and Amazon.

Through this presentation you will learn about the issue that

A shop 2 Shop has been facing through the past few

months of opening up “shop” and how it can be corrected.

"Our mission is to be the leading provider of unlocked cell phones and quality tablets

and laptops. As a team, we will accomplish this by exceeding the expectations of our

customers.”

• A Shop 2 Shop Owner

• A shop 2 Shop Marketing Director

• A shop 2 Shop Financial Accouter

• Customer

• EBay

• Amazon

• Supplier- Phone Smart

• Samsung USA

• Apple Inc.

A shop 2 Shop provides the Opportunity for consumers to buy

quality Factory Unlocked IPhones, Samsung S4, Note 2 and

Note 3. These phones are unlocked and the consumer can take

the phone to any carrier that they choice and have activated.

Even if the consumer changes wireless carriers the phone can

go with the customer instead of having to buy a whole new

phone with the new carrier. Along with the Phones, tablets and

laptops are available for the consumer with the opportunity to

purchase these quality products at a lower price then many

competitors.

Current Situation:

A shop 2 Shop, Marketing Director has expressed a issue within the

business. Returns of the phones, I have an idea about how to reduce

the amount of returns.

One issue is that the items listed on EBay and Amazon are being

returned as “not described,” changing the marketing list to full detail

each phone individually, listing all specs, pictures and then making

the add very clear about the terms and conditions of the items for sale

A shop 2 Shop key to success is selling quality

products with no returns on the product. However

the company has experiences a high level of

returns in the beginning.

A shop 2 Shop, needs to maintain happy

customers, to gain positive feedback from each

customer, to boost seller ratings.

A shop 2 Shop has to provide quality

products, making sure the supplier is providing the

company with those quality items, is the key to the

success of A Shop 2 Shop

AGENDA

Problem Problem SolutionFinal

Recommendation

AMOUNT OF RETURNS A SHOP 2 SHOP IS

EXPERIENCING

$380*15=5700

weekly profit

Sell

Amount

Of Phone

$650

Seller

pays for

shipping

Cost

$20 per

$630 per

unit

$630 per

unit

$250

purchase

cost

$380

profit per

unit

650 price

consumer

paid for

phone

8 phone

returns in

that week

$5200 in

returns

OPTIONS:

Survey consumer

to find out why,

they are returning

phones

Custom

er

Name

Interview Question Customer response What I learned

James

C.

James you returned your

Samsung Galaxy S4 phone

I9500, for what reason did you

need to return your phone?

The phone did not have

the frequency that I

needed to be able to

connect to Verizon, who

is may carrier.

This customer ordered

the international version

of the phone and in

some cases may not

have the same

frequency as some

American wireless

companies.

Martin

Q.

Martin you recently purchased

a Samsung Galaxy Note 3,

and then returned it, what was

the reason for the return?

The Note 3 was bigger

than I expected and after

using for a day, just did

not like the size of the

phone, this is why I

asked to have it traded

for the IPhone 5S.

Martin did not like the

size of the phone and

wanted something

smaller he did end up

returning the Note 3

and then upgraded to

the IPhone and is

completely satisfied

now.

Carol T. Carol, you have requested for

a refund on the IPhone 5S

from A shop 2 Shop, what is

the reasoning for the return?

The IPhone’s Wi-Fi did

not work and I have to

have Wi-Fi on my

phone.

A shop 2 Shop has

determined that the

IPhone issued to Carol

was defective; A shop 2

Shop offered a full

refund to her.

Abdou

R.

Abdou, recently you sent back

a Samsung S4 I9505, to A

shop 2 Shop, what was the

reasoning for that return

The phone did not work

with my carrier, the

phone did not have the

frequency I needed to

connect with Verizon

This customer ordered

the international version

of the phone and in

some cases may not

have the same

frequency as some

American wireless

companies.

A shop 2 Shop is an Internet based company therefore making the size and demographics

very wide and open, spanning worldwide.

Survey Questions:

1.What would you rather have Apple IPhone or Samsung Note 3 Phone?

2.What would be a fear and reasonable price for each of these products?

3.What size memory do you prefer 16 GB, 32 GB, or 64 GB for phones?

4.What screen size do you prefer 4in, 5in, 5.7in for Phones, 7,8,9,or 10 in for Tablets and 13,15 or

17in for Laptops?

5.What do you think is a fear amount of time for shipping?

The Psychographics is simple for A Shop 2 Shop, as the main pain

point is to understand what the consumer wants and that is a

genuine, quality IPhone or Samsung Phone. By providing our

customer with a genuine and quality Phone, tablet and laptop we

have repeat and word of mouth sales because we offer a since of

loyalty to all our customers. These 5 survey questions allows A

shop 2 shop to understand what consumers wants so we are able

to stock the more demanded product.

Make the advertising more understanding and clear that they are International Factory Unlocked phones for the Samsung Phones and that Verizon Wireless may not work with these phones.

Make the advertising more specific about the model, with so many different models and each having their own frequency, so customers are aware of the different frequency and models and can make a better decision on what phone they want.

Offer a 30 day Hassle free return policy, as long as the phone comes back undamaged and in original condition as it was sent.

Create a detailed template for each model phone, this way A shop 2 Shop marketing director can post the correct advertisement template for each phone, instead of creating a new advisement for each phone every time a new add has to be posted.

RECOMMENDATION BENEFITSChanging the advertisement to be more detailed will

allow for Consumers to understand the product better

before purchasing, giving the opportunity to reduce

returns.

Making the advertisement clear and easy to read will

assure that all understand the add and that they can

be no confusion as to what is being sold.

Offering a 30 day no hassle return will make a

consumer fill a sense of honesty and relief o know if

the product is not right that they are not stuck, of

course this must be stated that the item has to be

returned in the condition item was sent out.

RECOMMENDATION RISK

In all business, they is some level of risk, still with

all the recommendations they can and will be some

returns.

Even with the easiest add available, consumer may

not read the entire advertisement, missing

important information such as phone frequency

specs.

With the 30 day hassle free return policy, risk may

be applied when consumer damage phone during

those 30 days, to reduce risk it must clearly be

stated in bold red letters

“No returns will be accepted if phone is damaged or

altered in any way, must return in exact condition as

received.”

SUCCESS IS THE KEY!

With these recommendations A shop 2 Shop should

start to experience a turn around in returns and start

to see the profits stay posititve and rise to create a

successful company.