Prepared for

A Shop 2 Shop

Prepared by

Heather Kaminsky

Marketing Student

February 7, 2014

A shop 2 Shop is a internet based small business, that sells products through

EBay and Amazon. A shop 2 Shop sells

Apple and Samsung Products that

include, phones such as IPhone 5S,

Samsung Note 3 and Samsung S4, along with Apple Laptops

and Samsung tablets.

The Need:A shop 2 Shop provides the Opportunity for consumers to buy quality Factory Unlocked IPhones, Samsung S4, Note 2 and Note 3.

These phones are unlocked and the consumer can take the phone to any carrier that they

choice and have activated. Even if the consumer changes wireless carriers the phone can go with the customer instead of having to buy a whole new phone with the new carrier.

Along with the Phones, tablets and laptops are available for the consumer with the opportunity

to purchase these quality products at a lower price then many competitors.

A shop 2 Shop, Markeeting Director has expressed a issue within the business. Returns of the phones, I have an idea about how to reduce

the amount of returns.

One issue is that the items listed on EBay and Amazon re being returned as “not described,” changing the marketing list to full detail each

phone individually, listing all specs, pictures and then making the add very clear about the terms

and conditions of the items for sale

A shop 2 Shop is an Internet based company therefore making the size and demographics very wide and open, spanning worldwide.

Survey Questions:1.What would you rather have Apple IPhone or Samsung Note 3 Phone?2.What would be a fear and reasonable price for each of these products?3.What size memory do you prefer 16 GB, 32 GB, or 64 GB for phones?4.What screen size do you prefer 4in, 5in, 5.7in for Phones, 7,8,9,or 10 in for Tablets and 13,15 or 17in for Labtops?5.What do you think is a fear amount of time for shipping?

The Psychographics is simple for A Shop 2 Shop, as the main pain point is to understand what the consumer wants and that is a genuine, quality IPhone or Samsung Phone. By providing our customer with a genuine and quality Phone, tablet and labtop we have repeat and word of mouth sales because we offer a since of loyalty to all our customers. These 5 survey questions allows A shop 2 shop to understand what consumers wants so we are able to stock the more demanded product.

• A Shop 2 Shop Owner• A shop 2 Shop Marketing Director• A shop 2 Shop Financial Accouter• Customer• EBay• Amazon• Supplier- Phone Smart• Samsung USA• Apple Inc.