Britannia

Digital Marketing of

By:

JOSHPIN

YOGITHA

MOUNIKA

SMINU

SUMA

NAVYA

PRIYANKA

SNEHA DEEPTHI

BRITANNIA

• Britannia is an Indian food-products corporation.

• Started in 1892, in a nondescript house in Calcutta (Kolkata) , India with an

initial investment of Rs.295.

• It is observed that Britannia has the highest demand over the other brands in

the market.

• It has better promotional strategies as 70% is contributed by free gifts and

30% is contributed by combo offers to affect the sales.

• The Company's principal activity is the manufacture and sale of biscuits,

bread, rusk, cakes and dairy products.

BRITANNIA

LOGO

TAG LINE: Eat Healthy, Think Better

• Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao"

(Eat Healthy, Think Better) re-position directly addressed this new trend

by promising the new generation a healthy and nutritious alternative -

that was also delightful and tasty.

• Thus, the new logo was born, enclosed the core essence of Britannia -

healthy, nutritious, optimistic - and combining it with offering variety of

products and choice to consumers.

Why digital marketing..?

• Digital marketing levels the online playing field.• It is more cost effective than traditional marketing.• It delivers conversion.• It helps generate better revenues.• It facilitates interaction with targeted audience.• It caters to the mobile consumer.• It builds brand reputation.• It provides better ROI for your marketing investments.• It earns people's trust.• It entices people to take favorable action.• It makes you ready for the "Internet of things".• It ensures online business survival.

Digital marketing initiatives of britannia

• Britannia bites digital pie to push cookie

Britannia NutriChoice campaign gets people in shape for the New Year

Britannia to e-launch its premium cookie

Britannia’s digital campaign, ‘Snexy’ gains momentum• Designed by Experience Commerce Digital Agency

(Mumbai), the teaser titled, ‘The Hunt for the True Snexy — India’s First Reality Snack Show’ has been up on various popular websites from 15thof this month.

• The digital campaign catches the ‘snacking love’ of the people, by personifying the Snexy-humanized avatars of seven India popular Indian snacks including Panipuri, Burger, Popcorn, Namkeen, Tedhimedi, Samosa, and chips. As the name suggests, “Snexy” is a term used to describe a snack that is mysteriously alluring and almost divine.

Social Media Campaign : Britannia Good Day’s Design Your Wish Initiative

• Hosted on a dedicated website happygooddaytoyou.com the campaign is simple.

• All you have to do is log on to their site and design your wish.

• You can select a theme, say: Friendship, Love, Humor or Season’s Greetings and then choose images and messages to craft your message.

• You can also draft your own message and send it to your loved ones. You can do this through your Facebook or Twitter profiles.

Britannia has a Good Day with buzz around new digital app campaign

• It was a digital campaign to acknowledge that small acts are all it takes to make someone happy.

• The campaign for Britannia Good Day biscuits ramped up over 146,000 fans in a little over a month, and sent out some 182,000 wishes on an app that was specially created.

Britannia's digital gamble for foray into healthy snacks

• Britannia is all set to launch their latest health offering under the brand NutriChoice.

• NutriChoice Multigrain Thins and NutriChoice Multigrain Roasty are the two snacking products with which Britannia plans to innovate to capture greater opportunity in the fast growing health foods category.

New Britannia Bourbon Was Launched as a Smartphone

Financial profits

BRICs and beyond: Britannia's e-cookie and why competitors won't follow suit

• Britannia Industries claimed to be the first biscuit company in India to launch an online-exclusive product before it hit retail stores.

• With India's e-commerce market predicted to be worth US$70bn by 2020, none can fault Britannia for testing the online waters.

• It's also a great PR move. But there are some dangers the food industry might want to consider before it jumps online.

Thank You