DEEP BHAVSAR 08
KARAN KORADIA 42
STRENGTH OF GROUP
HARSHWARDHAN JADHAV 26
ABOUT PARLE Eastablished in1929 1st Brand PARLE G & MONACO
10 manufacturing units for biscuits & 75 manufacturing units
for confectioneries Parle has the largest manufacturing units in
india Annual turnover 3000 crores parle has 3300000 approx. outlets
all over india parle annual production is 1.7 million metric
tonnes
Strength and weakness of parle Strength Parle Brand. Diversified
product range Extensive distribution network Low and mid price
range Better understanding of consumer psycheWeakness Dependence on
retailer & grocery stores for displaying Parle Product on
shelfs. Dependence on Parle G
ABOUT BRITANNIA Established in 1892 1st Brands Britannia bourbon
& Britannia Marie Gold 9 manufacturing units for biscuits &
73 manufacturing units for confectioneries Britannia has the 2nd
largest manufacturing units in india Annual turnover 2200 crores
Britannia has 3300000 approx. outlets all over india Britannia
annual production is 1.5 million metric tonnes
Strength and weakness of BritanniaStrength
Weakness Decreasses nutritional value Increasse the cost of food
proprduct Regular usage of processed food can cause alteration in
health
Widely Accepted in all Generations Provide good instant Remedy
for hunger in the form of readymade food
GROSS SALES OF BRITANNIA
BISCUITS INDUSTRY MAJOR MARKET SHARES IN INDIA
ADVERTISING
Leading in ADVERTISING
COMPARISION
Parle & Britannia Price and Distribution
Parle & Britannia Nutrition content - Brand
Parle & Britannia Innovation and Technology
Comparative Analysis of Parle-G and Britannia Tiger
WINNER : PARLE-G
Thank You
