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Branding in the Age of Social Media

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#SoMeT13US Presenter: Dave Carroll

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Page 1: Branding in the Age of Social Media
Page 2: Branding in the Age of Social Media
Page 3: Branding in the Age of Social Media
Page 4: Branding in the Age of Social Media

Building aFor

$150.00

Page 5: Branding in the Age of Social Media

ENGAGING YOUR AUDIENCE

% ofCustomerService

Complaints

Number of People Who Have Flown

Some A Lot All

Page 6: Branding in the Age of Social Media
Page 7: Branding in the Age of Social Media

Music Industry - Artists Can access a mass audience directly

UBG Implications: Looking Ahead

Page 8: Branding in the Age of Social Media

UBG answers the question“IS social media relevant to your business?

SOCIAL MEDIA - SOCIAL MEDIA -

UBG Implications: Looking Ahead

Page 9: Branding in the Age of Social Media

Embracing Embracing

UBG Implications: Looking Ahead

Page 10: Branding in the Age of Social Media

Goes beyond the airlines

Customer Experience - Customer Experience -

UBG Implications: Looking Ahead

Page 11: Branding in the Age of Social Media

UBG Implications: Looking AheadUBG Implications: Looking Ahead

COMPANIES No Longer Controls their brand exclusively

Branding - Branding -

Page 12: Branding in the Age of Social Media

UBG Implications: Looking AheadUBG Implications: Looking Ahead

COMPANIES No Longer Controls their brand exclusively

Branding - Branding -

Page 13: Branding in the Age of Social Media
Page 14: Branding in the Age of Social Media

Unique Expression of a Universal

Truth

www.911song.com

Page 15: Branding in the Age of Social Media