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A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.
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REGENERATIONAdapting to new trends, new
audiences … and the new normal.
Presented by Justin Foster
How We Arrived Here.
1. Mass Commoditization
2. Technology Adoption
3. Gen Y Influence
1. Aging audience
2. Lack of differentiation
3. Dull message
4. No story
5. Lazy marketing
5 Problems
How do you find new customers?
You don’t.
They find you.
Pull vs.
Push
What is a Brand?
A relevant, meaningful presence in the marketplace.
How do you stay relevant?
Talent
Style
Authenticity
Influence
Innovation
Technology
Youthfulness
3 local brands doing it right.
1. Fishers Document Systems
2. Zamzow’s
3. Boise State Football
1. Earn attention
2. Tell stories
3. create dialog
4. Be social
5. Create sampling
5 Marketing Tactics
Final Thought …
Conformity is not a strategy.
Web: thetricycle.com
Phone: 208.841.3497
Twitter: @brandmilitia
Facebook: /justinfoster
