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Cultivate Random Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
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It’s not about your technology
Photo by Christopher Macsurak flickr.com
“You're gonna have to serve somebody,Well, it may be the devil or it may be
the LordBut you're gonna
have to serve somebody”
customer with a problem technology
engaged skilled
management
Value
Wicked Problems
1. Multiple stakeholders with different views
2. Can’t be concretely defined
3. Constraint and resources change
4. No stopping rule
5. Problem is never definitively solved
Albert Einstein
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
Interpretive Innovation
Lester, R.K. & Piore, M.J. (2006) Innovation: The Missing Dimension, Cambridge, MA, Harvard University Press
Analytic Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational
Tell me a story about one of them
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- John Maeda
“at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously - I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.”
John Keats
Negative Capability
Photo Credit: www.flickr.com VinothChandar creativecommons.org
Look with Beginner’s Mind
What’s your pencil?
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Cultivate Random Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
18
-‐Play Constraint Games-‐What’s broken?-‐Look for pa:erns
What’s the story?
Strategy Canvas- Internet/Computing Devices
Kim & Mauborgne “Blue Ocean Strategy”20
0
1
2
3
4
5
Price Weight Display Power Telephony
Laptops Smartphones
Strategy Canvas- Internet/Computing Devices
Kim & Mauborgne “Blue Ocean Strategy”21
0
1
2
3
4
5
Price Weight Display Power Telephony
Laptops Smartphones Ipad
Relate
Grow
Exist
Basic Human Needs
Business Model - The Empathy MapDesigned for: Designed by:
�ƵƐƚŽŵĞƌ�WĞƌƐƉĞĐƟǀĞ͗
What does she
THINK and FEEL?what really countsmajor preoccupationsworries & aspirations
What does she
SEE?environmentfriendswhat the markets offers
What does she
HEAR?what friends saywhat boss sayswhat influences say
What does she
SAY and DO ?attitude in publicappearancebehavior towards others
GAIN“wants”/needs, measures of success, obstacles
PAINfears, frustrations, obstacles
Date:
/ŶƚĞƌĂƟŽŶ͗
Adapted from XPLANE. XPlane.comwww.XPLANE.com
Exercise: Describe your customer segment
Design Brief
• What job are they trying to do?
• 5 Whys• How are they doing it
now?• What does “fixed” look
like? • What are the
boundaries?• What is the opportunity?• Story, Story,Story
http://www.flickr.com/photos/annagaycoan/
Extreme Users
One Tribe
- Same need- Same selection criteria- Same channels
image by Dylan Walters flickr.com
- Simple- Unexpected- Concrete- Credible- Emotional- Story
- Take the wickedness out of problems
- Cultivate Negative Capability
- Practice like an Artist
- Simple, Unexpected, Concrete, Credible,
Emotional, Stories
Summary
Thank You.@PSturrock
