FINDING FOLLOWERS

@inthecompanyof

Benjamin Southworth

Who are you, beardy?

Who are you, beardy?Founder:

3beards (co-founder)Lean CapitalTech Bikers

Ada Lovelace Academy

Previously:Deputy CEO - Tech City Investment Organisation

Head of Marketing - KashflowHead of Community - Taptu

Head of Training & Recruitment - Jagex

Who are you, beardy?

Other Bits:

Member of Digital, Creative, Science & Technology LEP - GLAMicrophone ranter

ConsultantMusicianSnorer

Fellow, City UniversityLovies Awards Judge

Member of The International Academy of Digital Arts and SciencesArsenal Fan ( Very important )

What’s this all about?

What’s this all about?

CommunicationCommunity

CollaborationCraftCare

Compassion

What’s this REALLY all about?

What’s this REALLY all about?

PositioningMessaging

Tone of VoiceValuesBrand

Dialogue

Are you a jargonaut?

Speak sense.

Are you a jargonaut?

Positioning - The place you stand

Are you a jargonaut?

Positioning - The place you stand

Messaging - The things you say

Are you a jargonaut?

Positioning - The place you stand

Messaging - The things you say

Tone of Voice - The way you say it

Are you a jargonaut?

Positioning - The place you stand

Messaging - The things you say

Tone of Voice - The way you say it

Values - Why you say it

Are you a jargonaut?

Positioning - The place you stand

Messaging - The things you say

Tone of Voice - The way you say it

Values - Why you say itBrand - How you walk your talk

Are you a jargonaut?

Positioning - The place you stand

Messaging - The things you say

Tone of Voice - The way you say it

Values - Why you say itBrand - How you walk your talk

Dialogue - How you listen

What’s this all about?

CommunicationCommunity

CollaborationCraftCare

Compassion

How do I do it, beardy?

In 1–3 sentences, what do you do?

What's your favourite thing about it?

Can you describe your industry to me? What is it and how does it work?

Mission and Vision

Why did you start your company?

Why are you building this product? Or, what led you to the idea?

What are your goals for the next 3–6 months?

Describe where you want to take people. What does the world look like if you're successful?

For this part of the flow or website, what are the top three goals? What do you want people to do?

Audience

What do you know about your customers?

What do they care about?

Why do people use your website or app?

Why do you want them to?

How do most people find out about you?

Are there any specific things that your audience is sensitive about?

Brand & Personality

Who do you see as your competition?

How are you different?

If your brand was a person, how would you describe them? List as many characteristics as you can think of.

Who inspires you online or elsewhere? Who do you want to emulate?

Are there any associations that you want to avoid?

Why does this matter?

Why does this matter?

Because we are BLIND

Why does this matter?

Because we are BLINDBecause we are STUPID

Why does this matter?

Because we are BLINDBecause we are STUPIDBecause we are DUMB

Why does this matter?

Because we are BLINDBecause we are STUPIDBecause we are DUMBBecause we are DEAF

Prove it...

Prove it...

ASK

Prove it...

MEASUREASK

Prove it...

ASKMEASURE

TEST

Prove it...

ASKMEASURE

TESTRINSE

Prove it...

ASKMEASURE

TEST

REPEATRINSE

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan

GIVE YOUR TIME

GIVE YOUR TIMESHARE YOUR PASSION

GIVE YOUR TIMESHARE YOUR PASSION

GIVE A SHIT

GIVE YOUR TIMESHARE YOUR PASSION

GIVE A SHITBE AWESOME.

Cheers.

@inthecompanyof

Benjamin Southworth