Best Buy

By: Taylor Hone

Background

Target Audience

Young professionals 18-24Fluent with social media

applications.Disposable income

The Big Idea

Application

• Application created for Black Friday weekend

• Reduces wait time• Keep store locations

stocked properly• Avoid injuries and incidents

Commercial

• 30 second spot using professional filmmaking

• Step-by-step instruction on how to use this application

• POV perspective

Tools & Tactics

Key Performance Indicators

Google Analytics

Best Buy Twitter campaign/following

Commercial ratings

Budget

$100,000 for television commercial and air time

$5,000 Social Media team fees

$50,000 Pay-Per-Click for November

Total= $155,000

Summary

#BlackFridayBBM

Television Commercial

Google Analytics

Google Adwords