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daniel-lamberti
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Company OverviewFiscal 2012
• $50.7 billion in revenues
• 0.9% annual growth
• Operating profits dropped 54% → $1.1 billion
• Net income at -$1.2 billion
• Showroom for lower cost retailers → Amazon and Wal-Mart
• Digital tv sales declining, mobile devices on the rise
Objectives
How can Best Buy:
• Increase customer traffic/sales
• Strengthen mobile/online presence
• Improve brand recognition
Social Media• Form of micro-blogging
• Benefits• Allows you to get a pulse of happenings
• Allows you to be responsive to customer issues
• Allows you to get the word out
• Fills in information gap
• Promotes business and brand
Best Buy Mobile App• 2011 Features (Based on Best Buy Release Notes)
• Shipping costs
• Search - easier and consistent
• Game trade-in values - reduced latency for more current
and accurate prices
• Recommendations
• Create user account (Reward points)
• Price Match
• Alerts & Reminders
• Store availability
• Deals of the Day
• 360 Image Rotation of Product
Credit Card• Financing options on large purchases
• Money back opportunity
• Connection to rewards and app
• Increased rewards
• Mobile payment option
• Store Display
• Customer experience
• Comfortable and relaxed environment
• Tech Support
• Free computer consulting services
• Apple’s Genius Bar
Store Layout Redesign