During my time at Best Buy, the corporate office asked the stores to get creative for driving sales during the “Back to School” season. At my store I took on the challenge and created a “Back to School” ad every week. These ads showcased different laptops in that week’s ad. It also bundled

in everything a new college student or high school student would need when buying a new computer such as a protection plan, Anti-Virus software, Office software, case, mouse, Geek

Squad optimization etc. All for one price. It hit on every area that Best Buy wanted a sale to hit on in the Computer Department.

Below are a few examples of my ads.

These ads were so successful that my manager wanted me to create some other ads to use in other areas of the department and eventually other areas of the store.

Below are some other examples of the different ads I created for the store.

The below ads were 3x6 cards that were placed next to price tags of the laptops the showed customers what was included with the different types of Geek Squad optimizations. These

services were a big push at my store. When I left the company and returned many months later to buy something I went through the computer department and the store was still using these cards.

To drive networking I created the below ad.