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Crowdsourcing in the Heritage Domain:Beyond the Pilot
Lotte Belice BaltussenBeeld en Geluid
Johan Oomen Beeld en Geluid & VU University Amsterdam
Lora AroyoVU University Amsterdam
21 june 2011 | Europeana WWI Centenary meeting
1.Classification2.Correction and transcription3.Contextualisation4.Complementing collection5.Co-curation6.Crowdfunding
GLAMs:6 kinds of
crowdsourcing…
please comment!
Oomen and Aroyo 2011http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf
…linked toGLAM work processes
Source: Digital NZhttp://makeit.digitalnz.org/guidelines 3.0 New Zealand
…linked toGLAM work processes
Oomen and Aroyo 2011http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf
ClassificationCorrection and transcription
Contextualisation
Complementingcollection
Co-curation
UK_Soundmap Complementing collectionComplementing collection
http://sounds.bl.uk/uksoundmap/index.aspx
Wir Waren so Frei
Deutsche Kinematek + Bundeszentrale für politische Bildinghttp://www.wir-waren-so-frei.de
Started in Summer 2008:7,000+ images, films and storiesMost objects CC licensed
Complementing collectionComplementing collection
1001 Stories of Denmark
Source of data above: http://www.coe.int/t/dg4/cultureheritage/heritage/ehd/3eforum/PresentationMetteBom_E_Forum2010.pdf
Heritage Agency of Denmarkhttp://www.kulturarv.dk/1001fortaellinger/en_GB
Started in 2009:1.001 stories (by pros)20,000 monthly users899 Facebook fans5 widgets
Complementing collectionComplementing collection
Steve.museum“Steve is dedicated to exploring the effectiveness of social
tagging for accessing art museum collections online and engaging audiences.”
1 year 2,017 users 36,981 tags 1,784 images super taggers: 11 users
contributed 20.4% of the tag set
Source: Trant, Tagging, Folksonomy and Art Museums: Results of steve.museum’s researchhttp://conference.archimuse.com/files/trantSteveResearchReport2008.pdf
ClassificationClassification
Waisda? What’s that?
Allows people to annotate audiovisual archive material
in the form of a game.
ClassificationClassification
• Netherlands Institute for Sound and Vision (project management, content, research)
• KRO (concept, content, PR)• VU (research within PrestoPRIME)• Q42 (developer)
Project partners pilot
12
• Time-related metadata• Social tagging (bridging the semantic gap)• Interaction between the archive /broadcaster and
the public• Gathering data for further research
• Efficiency?• New business model?
Added value
How does it work?Scoring:• Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds• Multiple other scoring mechanisms to create various tag incentives
Scoring as filter
Outcomes
• Matches in Waisda? • Matches GTAA / Cornetto
• Stats
• 340,551 tags added to 604 items, 42,068 unique tags• 39.134 pageviews, 555 registered players, 10,926 visits• Average playing time 6min45, 4.287 sessions
Generating a constant flow of traffic is a challenge! Important: Partners, publicity on external websites with relevant communities and a large number of visitors.
Example FWAW, in one week:
• Triple # of tags to 160.000
• Double # of registered players to 362
Source: Jakob Nielsen’s Alertblog 9 October 2006
Evaluation
Evaluation
‘Fun’+
Competition+
Altruism+
Content+
Reward+…=
Motivation
Five rules for museum content
1. Discoverable – it is where I am and where I look for it.2. Meaningful – I can understand it. 3. Responsive – to my interests, moods, location.4. Useable/Shareable – I can pass it on and share. 5. Available in all three locations – online, onsite and offsite.
Source: Seb Chan, Powerhouse Museum, 2009 http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
Open Images
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
• About 1,200 Open Images items are on Wikimedia Commons (12% of video content).•These items are used on 350 Dutch and 200 international articles on Wikipedia•In one month (December 2010) these articles were consulted almost 1,2 million times.
Tips and lessons learned
• What are your success criteria?• How do you motivate your target
users?
• Red existing reports and literature!• Keep learning and improving!
Evaluate
Martorrel
Get out there
Source: Minnesota Historical Societyhttp://www.slideshare.net/mnHistoricalSociety/museum-social-media-planning-worksheet
...recommended readingblogs, feeds, people
• http://museumtwo.blogspot.com/• http://80gb.wordpress.com/• http://themuseumofthefuture.com/• http://www.delicious.com/RuncocoProject/• @ammeveleigh• @archivesopen• @digitalst• @microtask• @mia_out • @museweb• @runcoco• @wittylama
This presentation was based on Oomen and Aroyo 2011: http://www.slideshare.net/PaulaUdondek/crowdsourcing-in-het-cultureel-erfgoed-kansen-uitdagingen
Thanks!Twitter: @lottebeliceEmail: [email protected]
@johanoomen / @laroyoSpecial thanks to Maarten Brinkerink (@mbrinkerink)
http://blog.waisda.nlhttp://waisda.nlhttp://www.openimages.eu