B2C Campaign Case

Ubiso!Join or Die

Client Personnel:Bohemia Personnel:

Marcel KeijMarco de Boer Kyra RoestTomas Rouw

Situation"e hit video game series Assassin's Creed by Ubiso! launched the third sequence. In AC3 the new character is the half-blooded Native-American Connor. "e worldwide launch is scheduled for October 31, 2012.

TargetCreate awareness of the new Assassin’s Creed.

Target GroupFans of Ubiso!’s Assassin’s Creed Series and Hit Buyers, gamers who buy the top 5 most popular games every year.

StrategyIn collaboration with Ubiso! Nederland, the assignment for Bohemia Amsterdam is to provide the client with the communication around the pre-order aspect of the game. "e activation campaign aims to catch the attention of both ‘specialized’ and ‘mainstream’ target group.We chose to stay in line with the first series but move to a new location.

Concept"e new Assassin’s Creed leads us to North-America at the time of the American Revolution.It’s a totally new game with a new Hero in a new Setting. With new Features, a new World and new Rules. In other words; New Circumstances that needs ‘getting used to’.

In this follow-up on the series for AC Revelations we have Connor facing these new circumstances. He has to chose: Join or Die.

Visuals

Media!e making of...VideoBanners

Visuals

Media"e making of...VideoBanners

Visuals

Media"e making of...VideoBanners

ResultsIn the first weekend the videos has been watched by 30.000 Dutch viewers. Despite the IP country block by Ubiso! International the videos were already going worldwide through other Youtube users the same day of the press launch.

Special !anks To...Tomas Rouw (Copy & Creation)Filmgasten (Direction & Film)Rik Boer (Connor)

Make a Mark.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com