B2B+M=ROI

B2B+M=ROIThe 15-Minute Business Case for the B2B Mobile

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Eric AndersonVP of Marketing

White Horse

© 2011 White Horse Productions, Inc. 1-877-471-4200

It’s time to dispel the myth that B2B mobile usage hasn’t reached critical mass.


56% of senior executives say their mobile device is their primary b2b communications tool.

Source: Forbes Insights, The Untethered Executive

Mobile search is the fastest-growing category of digital behavior.


At least 10% of all Google searches are now on mobile.

Your B2B site isn’t immune from this trend, and you can prove that.


If you send email, then you have a mobile audience.


Tablets may be the next must-have B2B sales support tool.


And mobile’s role in trade show support via SMS and QR is a no-brainer.


Usability studies show that poor mobile sites translate directly into lost business opportunities.


Success41%

Failure59%

Mobile Site Task Completion

Source: Nielsen Norman Group Mobile Usability Study

“Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.”Jakob Nielsen

Your competitors are starting to figure all this out.


Forrester Research, Is Mobile Right for B2B Marketing?, January 26, 2011

”Twenty-seven percent of B2B marketers tell us that they intend to begin mobile marketing in 2011, and 45% believe that mobile marketing's effectiveness will increase over the next three years, a number substantially higher than any established media form.”

The good news: mobile sites can be richer, faster, better – at lower cost – than ever before.


whitehorse.com/mobilewebsites

Questions?

Eric [email protected]