Building ROI for B2B segment - OfficeYes

Business challenge

How do we reach out to HR, Admin, and procurement managers in a way that establishes credibility and emphasizes OfficeYes’USP?

Our solution

Personalized Lift Branding

• We identified Gurgaon Cybercity as an optimal location for branding elevators, due to it having a high concentration of large offices.

• As the salespeople of OfficeYes were effectively the brand’s ambassadors, we also chose to use them as the models in the creatives.

The elevator branding creatives, featuring the actual employees on the right hand side.

Clear mention of USP

Product DisplayUs vs. Others: OfficeYes is better than our competitors

CRM: We used mobile marketing to trace individual leads and final conversion

ResultsUsing actual OfficeYes salespeople as the models in the communication established credibility for the brand and familiarity for old and new clients, apart from getting incoming leads.