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Bohemia Amsterdam defined Brand Values, Vision, Mission and Proposition for Waag Society.
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B2B Strategy Case
Waag SocietyGet in front
Client Personnel:
Bohemia Personnel:
Marleen StikkerKlaas HernamdtMarco de BoerVictor Neyndor!
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SituationWaag Society develops creative technology for social innovation.
Because of their many varied projects, Waag Society has a confusing image to the outside world. #e hyperactive Waag Society is able to handle 70 projects or more a year without any problems.
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TargetWaag Society needs a unified and clear identity to be more visible and claim its central space in innovation.
Target groupStakeholders such as project partners, governments & funders and the public.
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StrategyStep 1: Vision, Mission and PropositionBohemia Amsterdam and Waag Society Sta! worked out together a strong Vision, Mission and Proposition in three sessions to inspire team, project managers and a$liates.
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StrategyStep 2: Brand EssenceWe worked from the heart of the Waag Society. #e second step was to conduct some extensive and in-depth sessions with key people within the Waag Society.#en, Bohemia Amsterdam, Waag Society Sta! and all employees involved, determined their brand essence in these core values: Engaging, Creative, Connecting, Headstrong and Open.
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StrategyStep 3: BBM’s Based on the insights, Bohemia Amsterdam advised and implemented seven so-called Big Brand Moments (BBM). A Big Brand Moment makes it easier for a company to focus their communication based on their core values.
In other words;a Big Brand Moment gets the communications budget to bring the core values to the attention of the target group at the right scheduled moment.
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B2B Business 2 Business
vb. B2B 1 = Premsela
Intern Extern Tussentijdse
Evaluatie
Extern en intern Event / BBM
Datum = 0
Evaluatie
Communicatiegroepen
Aan Wie
Wanneer
(weken*)
Hoe
Middelen
Actie wie
Event
1.
2.
-
3.
4.
5.
B2C Business 2 Consumer
vb. B2C 2 = Nederlandse ontwerpers
Consumer 2 Consumer
vb. C2C 3 = Twitter account
Intern
vb. Waagbreed = Waagbreed presentatie
Direct betrokkenen
Innercircle
Iedereen
B2B 1
B2B 2
B2B 3
B2C 1
B2C 2
B2C 3
C2C 1
C2C 2
C2C 3
Management
Projectleiders
Waagbreed
vb. B2B1
vb. project naam
* afhankelijk van omvang project
Datum van
uitvoering
Externe project siteWaag,org siteEvent kalenderNieuwsbrief ☛Persbericht ☛Facebook ☛Twitter ☛ProgrammaboekjeDirect mailingAdvertentiePostersFlyerUitnodigingPresentatieWhitepaper
☛� Continue Medium
☛� Continue Medium
Communicatieplanning
SPECIM
EN
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Case DG4GA#e BBM communication model is embraced by Waag Society and in use for the Designers & Artists 4 Genes Award.O$cially started the Award as a pilot for a year in which Waag Society collaborated with the Netherlands Genomics Initiative to push the recognition of genomic research in the Netherlands. By scheduling all contact moments with team members, associates and press, the Designers & Artists 4 Genes Award got more attention than expected. #e contest and the winners were an news item still months a%er the award show and the second Designers & Artists 4 Genes Award has just been awarded.
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Case Fairphone#e BBM communication model is also used by Waag Society for the introduction of the Fairphone Project. Needless to say this is a big success because of the contemporary subject and the controlled communication.
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Be memorable.For more information: Hugo Kalf [email protected] Roest [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555bohemiaamsterdam.com
