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B2B Forum - Charting a New Course Page 1
Imperatives for Charting a New B2B Course
B2B Forum - Charting a New Course Page 2
The Best Part of an Event?
New Lessons!New Strategies!
New Technologies!New Tips!
New Best Practices!New Opportunities!
B2B Forum - Charting a New Course Page 3
The Worst Part of an
Event?
InformationOVERWHELM!
B2B Forum - Charting a New Course Page 4
You Need ToEnd With Focus…
So You Can Start Smart
B2B Forum - Charting a New Course Page 5
IMPERATIVES
5 Experts…
B2B Forum - Charting a New Course Page 6
CONTENT
SOCIAL MEDIA
METRICS
MOBILE MEDIA
LEAD GEN Across Key Areas…
B2B Forum - Charting a New Course Page 7
To Help You Chart Your
B2B Marketing Course For
The Year
B2B Forum - Charting a New Course Page 8
Develop a process, people and content plan to get the most from your marketing automation technology
IMPERATIVE:
Lead Generation
B2B Forum - Charting a New Course Page 9
Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement
IMPERATIVE:
Lead Generation
B2B Forum - Charting a New Course Page 10
Reimagine, don't recycle, your content
IMPERATIVE:
Content Marketing
B2B Forum - Charting a New Course Page 11
Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content
IMPERATIVE:
Content Marketing
B2B Forum - Charting a New Course Page 12
Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs
IMPERATIVE:
Social Media
B2B Forum - Charting a New Course Page 13
Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts
IMPERATIVE:
Social Media
B2B Forum - Charting a New Course Page 14
Make your content mobile friendly (not mobile foe)
IMPERATIVE:
Mobile Marketing
B2B Forum - Charting a New Course Page 15
Integrate new mobile tools into existing programs to increase ROI
IMPERATIVE:
Mobile Marketing
B2B Forum - Charting a New Course Page 16
Tie social media measurement to bottom-line business objectives
IMPERATIVE:
Metrics & Measurement
B2B Forum - Charting a New Course Page 17
Learn the difference between monitoring, measurement, analytics and ROI
IMPERATIVE:
Metrics & Measurement
B2B Forum - Charting a New Course Page 18
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Develop a process, people and content plan to get the most from your marketing automation technology
Shift focus from lead generation to lead MANAGEMENT to enable buyer engagement
Provide GOALS, STRATEGY, and STRUCTURE to your social media marketing efforts
Reimagine, don't recycle, your content
Don’t rely on tried and true, do something unexpected (experiment!) with your B2B content
Say "NO!" to silos by making social media an integral part of your marketing campaigns and programs
Learn the difference between monitoring, measurement, analytics and ROI
Make your content mobile friendly (not mobile foe)
Integrate new mobile tools into existing programs to increase ROI
Tie social media measurement to bottom-line business objectives
B2B Forum - Charting a New Course Page 19
Our Panelists… Thank You!
Carlos HidalgoCEO
The Annuitas Group
annuitasgroup.com
Ann HandleyChief Content
OfficerMarketingProfs
MarketingProfs.com
Matt GrantManaging EditorMarketingProfs
MarketingProfs.com
Christina “CK” KerleyB2B Specialist
CKB2BCKB2B.com
David B. ThomasDirector of Social
StrategyRadian6
radian6.com
LEAD GEN CONTENT SOCIAL MEDIA MOBILE METRICS
