Content Marketing
Where does it stand?
In 2013, $118.4 billion
was spent on content marketing,
video marketing and social media
Marketers are investing $12.5 Billion in Online Content
25% of marketing budget is spent on Content Marketing
33% of B2B marketing budgets are now allocated to Content Marketing
Why invest in Content Marketing?
This is what we learned from a survey of B2B customers
61% respondents are more likely to buy from that company that delivers custom content
90% find custom content useful
78% believed that companies providing custom content are good to build relationships with
70% prefer to learn about a company through articles rather than an ad
Interesting content is the biggest reason
why people follow brands
on social media
What is the best time to share content?
Thursdays/Fridays 1:00pm to 3:00pm
Wednesdays at 5:00pm
(Posting more than one blog per day will get a higher
chance of inbound links and more unique views)
Blog posts : Monday 11:00 am
Blog posts: Monday 11:00am
Email: Thursdays5:00pm to 7:00pm
B2B organizational
goals for Content
Marketing
79% BRAND AWARENESS
74% CUSTOMER ACQUISITION
71% LEAD GENERATION
64% THOUGHT LEADERSHIP
63% ENGAGEMENT
60% WEB TRAFFIC
45% LEAD NURTURING
43% SALES
Videos
Blogs
Images
Infographics
Interactive
Media
Whitepapers
SalesCopy
Motion
Graphics
Illustrations
Buyers
Guide
Content with best ROI
SOURCES:
•Google Advanced Images Search •http://wallpaperswide.com•https://www.flickr.com/photos/59937401@N07/5929472943/in/photostream/•https://www.flickr.com/photos/59937401@N07/5930026346/in/photostream/•http://thebrockreport.files.wordpress.com/2014/01/helping-hand.jpg•http://commons.wikimedia.org/ •http://www.grassrootgardens.com/•http://www.photl.com/www3/photos/2010/05/31/2358/wm273436tt.jpg
US: +1 (650) [email protected]
For a discussion on how we can help grow your business …
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