A presentation on one of the most creative entrepreneur of surat

By:

09 Sani Gandhi

10 Viral Gandhi

11 Aakanksha Ganjoo

12 Kishor Goghari

Everything is getting online.

From vegetables to groceries.

From food to furniture.

Would you like if you get all type of food online?

From snacks to sweets to fast food?

A Surat based entrepreneur is just doing that.

Mr. Amit Shankhla

Introduction to Amit Shankhla

• Post Graduation: J P Dawar Institute of Information Technology, Surat in 2006.

• Work: worked at Pune for 4 years as web designer and developer.

• Besides he is a food lover.

• And in 2010, He stated his first IT company which is…….

APKACHOTU

About Venture Apkachotu

• Apkachotu.com was made to deliver the tasty food of Surat to any foodie like Amit, living in or outside Surat.

• This website is a platform for all small retailers/ wholesalers to sell their product online.

• He want to distribute Surat’s famous Farsan, Sweets and Bakery items to everyone in Surat, across India and even to other countries.

An Interview with Amit Shankhla

APKACHOTU

Question: 1Why did Amit choose business over job & how

did he start his business?

• He started his company in 2010 because he wanted to do something new in eCommercebusiness.

• Being a foodie, he always felt that there was a lack of quality and variety in food that he can get online and get it delivered to his doorstep.

• It was always his dream to be a successful entrepreneur and with this business he is following that dream.

Question:2

How much time and money did it cost to initiate this venture?

• Since December 2014 they have invested 2 to 2.5 lakhs in the project.

• All of it was invested in activities like Marketing, Delivery setup, Resource setup, etc.

• The website didn’t cost anything but time, as we developed it themselves.

• The initial funds were from his IT company. All the earnings from his IT business are poured into Apkachotu.com.

Question: 3 How big your team is?

• Right now, they have 5 members in the Team. 1 brand manager, 2 delivery boys, 1 customer support executive and 1 operation Manager.

• The team size is likely to increase with the work load.

Team of Apkachotu

Question: 4

How is Apkachotu different from competitors?

• Most of the eCommerce websites focus mainly on Restaurants. Apkachotu is focusing on the smaller segments like Farsan, Sweets, Mukhwas, etc. This is the main difference.

• Their aim is to promote local vendors online and help in increasing their sales. They are dedicated to delivering the products on time and at the same rate that other retailers are selling.

Question: 5

What are the biggest challenges of starting up a business?

• Farsan and Sweets are items which people prefer to buy on their own.

• So the biggest challenge is to spread awareness about their services and ensuring that the customers get the same product with the same quality and at the same price.

Question: 6 & 7

What keeps Amit motivated?

Where do you see Apka Chotu five years down the line?

• Orders :They are constantly getting orders from Surat and across India.

• Providing creative products like fancy chocolate items is also something Amit enjoy. And happy customers are always a big motivation.

• They want to get Apka Chotu in all corners of India. So by the next 5 years they are expecting to cover at least 10 cities. By then they will be an established business.

Question:8

How will you compete with giant competitors like Zomato, Swiggy, Dazo?

• Their business is different from those big companies. They focus mainly on instant food and restaurant food.

• There are some competitors like farsankart.com and namkeenwale.in but they are one step ahead of them.

• They have added snacks to their list of products and are working very hard on online marketing and improving our customer service.

• They are constantly trying to increase the range of products that they offer and are also looking into offering special discounts and other facilities to the customers

Branding of Apkachotu

Brand nameReason behind the brand name:

• we usually call waiter as a chotu, so a waiter is a person who takes an order from the customers and forward it to persons who are associated cooking of food and while food is prepared, he will forward that order to the customer.

• Apkachotu as a platform

Logo of Apkachotu

Other Brand Elements

• Webpage

• Slogan:

“ ENJOY THE SURATI FOOD AT YOUR DOORSTEP”

Effectiveness of their Brand element

• Memorability – Name is unique and use of kid in the logo

• Meaningfulness – Explanation about product category and needs

• Likability – name and logo both are likable

• Transferability – across the product categories

• Adaptability – Adaptibility in logo is there but not in name

• Protectability- legally it is protectable

Scope of ApkaChotu:

• Sweets, Farsans, Mukhwas Items

• Chocolates, Snacks, Bakery Items

• Catering Service

• Kitty Party, Birthday Party, Anniversary Celebration Food arrangement

• Corporate Events arrangement

• Ordering Food from Restaurants

Opportunities for Manufacturer

• High Internet Presence

• Business @ speed of click.

• Increased Visibility and Awareness of your products in masses of People.

• Building high Customer Loyalty.

• Reduction of Marketing and Advertising Costs.

Thank you