Project LTA (Lapka to Apka)

8/9/2019 Project LTA (Lapka to Apka)

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PROJECT LTA (LAPKA TO APKA)

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BACKGROUND

Agra ,a city of Taj Mahal, is the most popular tourist destination in India Attracts over 3 million visitors per year.

During 202, the !oreign "#change "arnings $!""s% from tourismregistered a gro&th of 2.'( from )s.**,+ to )s. -,-'* crore

$provisional% &hen compared to !""s during 20.

ut According to !ederation of Travel Association of Agra , the num/erof tourists coming to Agra has /een falling, and many are not interestedin /uying things from here.

1 Many tourists, /oth Indian and foreign, &ho arrive in Agra tosee the Taj Mahal, go /ac4 home feeling cheated, threatened and a/used.

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Reference no13 ,Tourism in India, Deapartment of Tourism


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)easons5

6ac4 of appropriate accommodation facilities, and

lac4 of security measures

Touts, guides, auto and ta#i drivers, /esides hotelo&ners pounce on every opportunity so that they can

e#tract some money.

6ocal ehavior.

Another reason is high service ta#.

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76A89A 7: Touts , large num/er of porters, auto

and ca/ drivers, and guides not letting any

chance to fleece tourists on the name ofproviding ;cheap service;. 6ocally 4no&n as

;lap4a; $opportunist%, they have long /een a sore

point for the city;s image.

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OBJECTIVES

To leave a positive image about the city and its

culture on visitors mind.

To help in boosting the tourism sector.

To make the city tourist friendly.To make Agra a benchmark in economic

development of India.

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METHODOLOGY

The program is divided into different modules

and Unconferencing method has /een adopted

so that there is no loss of &or4 and less cost.

Training Site: Agra >antt )ail&ay ?tation

Training Day: !riday of every &ee4 so that

there is no loss of income since Taj Mahalremain closed on that day.

A proper feed/ac4 system is used /y using post

cards and &aste &edding and invitation card. 7


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METHODOLOGY (CONTD.)

Batch Size : Initially 0 people &ere selected ,

later 20 more added. @o& the /atch sie is of 30

people$includes, auto drivers, porters and ta#i

drivers%.

Tools used 5 >ase study, ?uccess stories, Audio

Bisual material, Croup Discussion )ole 8lay

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LTA TEAM

Lead Trainer

Dr. @aveen Cupta: A &ell 4no&n /ehavioral scientist havinge#perience of conducting more than 00 training programs in

various M@>s.

Team Memers

Dr. Arvind Eain,Renowned Doctor and President LEAD Agra

Dr. Anju Eain :Professor, RBS College AgraDr. A/hilasha ?ingh :HoD (MBA), HiMCS

Mr.?hantanu ?ahu


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IMPACT OF THE PROJECT

On Trainees

Majority of the trainees have successfully got rid oftheir /ad ha/its li4e che&ing to/acco, pan, smo4ingand consuming alcohol thus saving more money fortheir family.

>hange in /ehavior has /een noticed after sometrainining sessions. @o& more disciplined and &ell

/ehaved.

More customers due to good /ehavior resulting intohigher income than /efore.

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IMPACT OF THE PROJECT (CONTD.)

On Visitors

Positive perception about the city and the

country.

Feel more secured and safe after hiring trainedhuman resources.

Higher satisfaction level and feel good factor thus

resulting into a positive word of mouth about the

city and the country.

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IMPACT OF THE PROJECT (CONTD.)

On Society A safe and helpful environment ma4ing visitors thin4 a/out

longer stay in the city thus increasing the opportunities of highercontri/ution to&ards economy.

6arger num/er of Covernment and 8rivate /odies are &illing tojoin the project and to contri/ute in ma4ing it on a larger level.

!ree medical chec4 up and treatment to all the trainees /y Indian

Medical Association $IMA%. !ree legal advises and services to the trainees.

1onest and helpful trainees are /eing a&arded /y different clu/sand societies on several occasions.

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!e" Achie#ements till

date

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Documents

Project LTA (Lapka to Apka)