BY –ARITRA BANERJEE (23/008)

SAAKSHI NAYAK (23/028)

TANISHA BISWAS (23/077)

Apeejay School Of Management

GEN Y

Executive Summary

• Today’s busy life, stay alone students and job holders in other cities- away from

their respective homes where washing daily cloths becomes a big task.

• Budgetary constraints and transferability of jobs and work makes buying a

washing machine a nightmare.

• During powercuts a regular washing machine cannot work with an inverter due

to its high electricity and voltage requirements.

• On the other hand a section of our society is deprived of all

necessary electronic appliances due to economic differentiation.

• To meet such gap, our team came up with the idea “Chotu”:--

• A portable mini washing machine within a bucket.

• Weights as bucket (plastic), i.e. it’s not easy to carry rather it’s very

easy to carry, with very less

• Consumption electricity (capable of working with an inverter).

• Therefore it decreases your effort, saves electricity, easily

transferrable/movable and fits everybody’s pocket.

THE COMPANY

1. ORIGIN – 2017

2. OBJECTIVES –

Initially the product will be launched in Delhi, and after 6 months, we will capture the tier 1 cities. We aspire to increase a market share on a quaterly basis. Once the product has been rightly placed in the market, we would do a tie-up with India’s top brands.

3. Founders of the company –

• Aritra Banerjee

• Saakshi Nayak

• Tanisha Biswas

THE HISTORY

• The idea of this product came into our mind, after we started facing problem of washing clothes on a daily basis.

• We were quiet surprised that many of our friends were facing the same issue.

• Since many of us are staying away from our homes, so its not possible to purchase a washing machine.

• Its high cost and heavy weight being one of the major reasons.

• Hence it struck in our mind, to make such a product which is easily portable, light weighted and low cost ,which will wash our clothes by using the minimum power consumption.

VISION AND MISSION STATEMENT OF THE COMPANY

Vision:--

“Washing will no more be a labor. Rather than a healthy practice with Chotu”

Mission:--

“Creating maximum customer with innovative products”

STRATEGY

• Short- term –

Use the best raw materials in order to satisfy the customers and offer them best quality product. We will be using different advertising techniques to soon become well known throughout Delhi – NCR

• Long – term –

Expanding the business to other locations , increasing market capitalization and focusing on tie-ups with several institute hostels

COMPANY PRODUCT AND ITS BENEFITS

• Portable Washing Machine

• Low cost

• Light weight

• Less electricity consumption

• Easy to use

FINANCIAL ASPECTS

FUNDS NEEDED AND HOW IT WILL BE UTILIZED-

Lease of building for 3 yrs. of 700 sq. ft. = 1000000Other fixed assets( equipment and furniture) = 500000Legal and local fees = 200000Promotional budget = 300000Working capital () = 500000Fund required = 2500000

Source of Fund

• Own Fund = 500000

• Loan from bank and other institution ( crowd funding and venture financing)= 2000000

Chotu

(A Portable Bucket Washing Machine)

Details of the Product:--

Particulars Cost(Rs.)

20 liter bucket 100

300 rpm motor 50

Pole changer 20

Adapter (12 Volt) 80

2 meter wire 5

Disk -2mm plywood 15

Total Variable cost 270

Selling price 799

CURRENT STATUS

Number of employees – Initially we require about –

Salary( monthly )

• 10 persons – to manufacture the product @ Rs. 10000 100000

(mix of polytechnic engineer and ITI qualified workmen)

• 1 employees – Repair and maintenance @ Rs. 10000 10000

• 1 – Front Line Manager and Quality checking @ Rs. 25000 25000

• 15 employees – Marketing and Sales department @ Rs. 8000 90000

Total Salary expenses monthly 225000

Quarterly Expense = 225000*3= 675000

Break Even Analysis

Contribution per unit = Rs. 530 [Sales – Variable cost= 800 – 270]

Fixed Cost (quarterly) :---

Salary expense = 675000Lease (quarterly) = 80000Electricity bill = 50000Interest and other Unforeseeable fixed cost = 20000 Total Fixed cost = 825000

Break Even Point = 825000/530 = 1557 units

OPERATIONAL ASPECTS

Manufacturing Process:--

• A bucket of 20 liters is taken. • A hole made at the bottom. • A motor shaft of 300 rpm is inserted from bottom and a small bearing is placed with the shaft so

that the shaft spins freely. • The hole with the bearing is sealed with silicon glass glue to prevent water reaching the motor. • Rotating disk is fitted inside the bucket with the shaft which helps in turning the water inside

bucket. • A pole changer is fitted to the electric circuit in series which changes polarity of the motor and

helps it to rotate clockwise and anti-clockwise.

Production Plan:--

• Quarterly Break even point= 1557 units .

• Therefore we have to sale at least BEP units

• Depending on the sales forecast we will produce that much units keeping 10 % inventory level to

escape stock out cost

MARKETING

SWOT ANALYSIS

• Strength –

1) Low cost

2) Easily affordable

3) Light weight

4) Low electricity consumption

• Weakness –

1) Won’t be applicable for heavy weighted clothes

• Opportunity –

1) Untapped market

2) Huge demand in hostels and rural sector.

• Threats –

1. Tough competition from established brands

2. Threat from second hand market of similar products (OLX, Quikr)

MARKET AND COMPETITION-

• Main competitors are Whirlpool, LG, Samsung, Onida, Videocon etc.

• Target market – Students staying away from their home, and bachelors

Promotions

• Youtube

• Social Media

• Pamphlets

• Sponsorship in College Fests

• Lucky Draw

THANK YOU