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Training on 9 20 10 with Kirill Storch for ANG
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Presenter: Kirill Storch, Internet Marketing Architect
Internet Marketing
Division (IMD)
Service Overview of the IMD
1) Keyword Market Analysis
2) Link Building via Content Generation and Expert Campaigns
3) Website Development
There was no trust….and
e-commerce was almost impossible.
Web masters had so much control over their own rankings… that results were unreliable
Link-Based Algorithm
Google= 67%MSN/Yahoo=10%Baidu=7%
THE KEYWORD MARKET ANALYSIS:
Spend a very long time selecting your battles.
1)Opinions about which keywords will work well for your site don’t matter.
2)Specifically, YOUR opinions about which keywords will work don’t matter.
Truths about choosing keywords
You are statistically insignificant
Statistics 101
1) You are at least a couple of sigma deviated from the norm.
2) Your friends are probably even more deviated than you are.
Creating a Keyword List
Start by Brain Storming.
We come up with a free form list of every word
related to the target industry.
Then run those words through Google wonder wheel.
Alexa.com
www.CheckTrustRank.comAllows you to check Trust Rank and Page Rank
How do we know when we’ve struck gold?
The gold nugget keyword
1) Has at least 500/month unique individuals searching for it.
2) Has less than one million results on a regular Google search.
3) Has less than 10,000 results on an all-in-title Google search.
Has an appropriate geo-concentration
Is commercially viable. Conversion Rate
http
://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx
LINK BUILDING:You will be judged by your
links.
The Ideal Link
Getting Links Using Content Generation
1) Create an informative and/or entertaining article.
Why generate content?
1)It brings lots of traffic.
2)The traffic increases your page rank….making Google trust you…
3)Once Google trusts you, it will begin putting your site in front of users that want your product/service.
4)The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.
THE EXPERT CAMPAIGN: If you build it, they will not
come
WEBSITE DEVELOPMENT
