Sales Training and Its

Training Methodologies

A S w e k n o w , S a l e s i s t h e m o s t

i m p o r t a n t f u n c t i o n i n a n y b u s i n e s s

o r g a n i z a t i o n b e c a u s e i t i s t h e o n l y

r e v e n u e g e n e r a t i n g f u n c t i o n .

SALES TRAINING

Importance of sales training

Importance of Sales Training

Importance of sales training

Increas ing Sa les Output Per

Person

Sharpen ing the sk i l l s o f sa les

fo r ce

Genera t ing Good Revenue

Bu i ld ing a be t te r b rand

Importance of sales training

Types of Training Methodologies

Cur rent T ra in ing Methodo log iesCurrent Tra in ing Methodolog ies

Ins t ruc tor Led T ra in ing ( ILT)

On the Job T ra in ing (OJT)

E- learn ing

Mentor ing/ Coach ing

Instructor-led training is any kind of learning that happens in a classroom setting.

There could be one or more instructors who will help learners acquire new skills or

knowledge through lecturers, presentation and discussions.

On the job training occurs when sales people learn the sales skills, processes and

product information on the job. OJT can be structured or un-structured depending

on the company

E-learning is a technology enabled learning where learners can learn at their own

pace accessing learning material any-time any-where.

MENTORING involves a senior sales person or a mentor who guides and helps an

employee to learn job skills, attitudes and behaviors.

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher trainings from time to time along with effective sales training.

NOTE

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due

to the lack of information retention among sales personnel. This highlights the need for refresher

trainings from time to time along with effective sales training.

Importance of sales training

eLearning for sales training

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher trainings from time to time along with effective sales training.

eLearning can help companies boost productivity by

50%. Every $1 spent in eLearning results in $30 of

productivity – (IBM)

WHY

E-LEARNING

FOR SALES

TRAINING?

E-learning is the best solution

for company sales training

needs. Here are the following

benefits which also count as

eLearning success factors.

Importance of sales training

Benefits of E-learning to Deliver Sales Training

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher trainings from time to time along with effective sales training.

JUST IN TIME LEARNING

• Just enough information

• Available at the right time

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher trainings from time to time along with effective sales training.

Product Information On A Click

• Product features

• Ideal customer profile

• Key value addition for customer

• Online discussion forums

• A virtual water cooler to exchange notes

Peer To Peer Interaction

Job Aids & Resources

• Industry updates

• Current trends

• Useful tips

• Competition news

Any Time Learning

• Checklists

• Templates

• Sales closure guides

According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher trainings from time to time along with effective sales training. Sales People Need

• Bite – sized training

• Small digestible modules

• Opportunity for social learning

• Information on demand