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The Almanor International "Exhibition Catalogue" is a product designed to facilitate the entry of "export ready" foreign companies into the Spanish market; in a fast, cheap and efficient way.
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Introduction to the Almanor International
EXHIBITION CATALOGUE
Exhibitions or Trade Shows, are about the best way to meet a good number of potential and existing clients, agents, distributors and competitors; within a short period of time.
Many potential contacts will be attending and we can meet them all in one place without travelling around to their different locations.
Unfortunately, exhibitions are also time and money consuming, with costly travelling and accommodation expenses.
The time spent at the exhibition is taken from other important daily duties.
Almanor International has created a product that resolves these inconveniences and obtains the best of any professional exhibition:
THE EXHIBITION CATALOGUE
INTRODUCTION
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The Almanor International Exhibition Catalogue is a unique opportunity to start building your market at the most important professional Exhibitions.
Almanor International selects up to 5 non-competing companies/ products from a certain sector and introduces them to exhibiting and visiting companies during the exhibition time.
Almanor International only performs Exhibition Catalogue at professionals-only exhibitions. Those exhibition open for the general public will not be attended.
The goal is to identify potential collaborators and make the firsts approach to them, sounding their interest.
DEFINITION
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1. Identifying your clients, partners or other stakeholders is always the first task in the entrance in a new market.
2. Attending exhibitions is normally expensive and time consuming
3. There are many barriers that make attendance to exhibitions inefficient:
a) Cultural b) Language c) Lack of knowledge about the market d) Others
FACTS
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1. Almanor International calls for interested companies in a certain exhibition to take place in the subsequent weeks.
2. Almanor International receives all applications. 3. A selection is made based on:
1. Product or service differentiation (Level of innovation, uniqueness or price competitiveness)
2. Company capacity/potential (Export Ready?) 3. Level of interest in the targeted market.
4. A final list of 5 companies is made. All companies are informed 5. Almanor International will study the selected companies and its
products in detail 6. Almanor will prepare company and product summaries in Spanish
and English, along with brochures and samples (when applicable)
PROCESS (I)
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Before the Exhibition
1. During the exhibition, Almanor will contact potential distributors and other business partners in order to:
1. Introduce the companies in the Exhibition Catalogue 2. Obtain feedback on its products or services 3. Obtain feedback about the level of interest in a future collaboration 4. Obtain key information about the local company, its capacity, etc…
2. Almanor will leave company, product and contact information with the potential distributors and business partners.
3. We will also deliver product samples or other type of marketing materials, if applicable.
4. A visit summary will be made immediately after every visit.
PROCESS (II)
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During the Exhibition
NOTE: The number of contacted companies will vary between 10 and 15, depending on the type of exhibition, product/service, and others.
1. Almanor International will review all the information gathered at the exhibition and will produce an EXHIBITION REPORT
2. This report will include: (see example in the next slide) 1. General summary and impressions about the sector, the exhibition
and other important data from the market. 2. Detailed information from each contacted company 3. A summary of their capabilities 4. A summary about their feedback about our proposal 5. A recommendation for future action 6. Almanor will rank all contacted companies in order based on their
level of interest shown 3. Exhibition Report will be delivered within 5 working days from the last
day of the event.
PROCESS (III)
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After the Exhibition
EXHIBITION REPORT
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After the Exhibition Report has been submitted, Almanor International can optionally provide continuous support to the client company by:
• Make further investigation on the selected companies. • Visit the facilities of the companies. • Have more detailed meetings with the targeted companies. • Getting involved in the negotiations. • Providing support in the visits to the targeted companies. • Making market surveys. • Others.
ADDED SUPPORT
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The mission of Almanor International is to facilitate foreign trade and investment
SUMMARY
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Q/A
Application to Participate
Evaluation Process Final List
Work at Exhibition Exhibition Report
Report Delivery
Preparations
€
(1)
(2)
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Almanor International Development Solutions, S.L.
Isabel de Farnesio, 18; local 2 28660 Boadilla del Monte
Madrid Spain
Tel: +34 91 828 72 74 Fax: +34 91 632 41 57
www.almanor-international.com
