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The Power of Meaningful In-person Connections
Alexandra Sofen
Forums Programming Manager, Etsy
#cmxsummit
Etsy is a marketplace where people around the world connect, both online and offline, to make,
sell and buy unique goods.
We are a
mindful,
transparent, and huma
ne busin
We plan and
build for the
long term.
We value craftsmanship in all we make.
We believe fun should be part
of everything
we
We keep
it real, alway
s.
O U R VA LU E S
8
By the Numbers
1.6Mactive sellers AS OF MARCH 31, 2016
25Mactive buyers AS OF MARCH 31, 2016
$2.39Bannual GMS
IN 2015
35+Mitems for sale AS OF MARCH 31, 2015
Photo by Kirsty-Lyn Jameson
DISCLAIMERThe statistics included on the following slides are updated quarterly.
9Photo by Emily Andrews
852employees around
the world AS OF MARCH 31, 2016
9offices
AS OF MARCH 31, 2016
7countries
AS OF MARCH 31, 2016
Work and CultureDISCLAIMERThe statistics included on the following slides are updated quarterly.
1.6 MACTIVE BUYERS
AS OF MARCH 31, 2016
DISCLAIMERThe statistics included on this slide is updated quarterly.
25 MACTIVE SELLERS
AS OF MARCH 31, 2016
852EMPLOYEES AROUND THE WORLD
AS OF MARCH 31, 2016
++
=Etsy Community
“The more directly I interact with our sellers the more satisfied I am with my job; the more I feel like the work
I do is making a real difference in someone's life.”
Etsy Forums Team
Noah Stitelman - Manager, Technical and Community Support
Rob White - Senior Forums Moderator
Tess Duncan - Social Support Specialist
Leslie Olin - Forums Operations Manager
Regina Fogarty - Forums Moderator
Ali Sofen - Forums Programming Manager
Gabby Blinderman - Forums Moderator
Cale Parks - Forums Moderator
Vintage TG Green Spectrum Cheese Bell - TG Green Church Gresley Cheese Dish - TG Green Covered Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend Challenge: Sense of Humor Edition
First Place Winner
Vintage TG Green Spectrum Cheese Bell - TG Green Church Gresley Cheese Dish - TG Green Covered Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend Challenge: Sense of Humor Edition
First Place Winner
Vintage TG Green Spectrum Cheese Bell - TG Green Church Gresley Cheese Dish - TG Green Covered Cheese Dome Ceramic Typography Cheese Keeper
SOLDEightMileVintage
Weekend Challenge: Sense of Humor Edition
First Place Winner
Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2 common dates
• Began in 2010 to celebrate Etsy’s 5th birthday
• A day for Etsy sellers and lovers around the world to celebrate creativity and community together
Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2 common dates
• Began in 2010 to celebrate Etsy’s 5th birthday
• A day for Etsy sellers and lovers around the world to celebrate creativity and community together
Etsy Craft Party
• A celebration of meeting and making
• Takes place across the world on 2 common dates
• Began in 2010 to celebrate Etsy’s 5th birthday
• A day for Etsy sellers and lovers around the world to celebrate creativity and community together
Photo from wi_la_no Instagram Photo from dananikanpour Instagram
Photo from craftedbyfran Instagram Photo from thejourneyperson Instagram
Photo from Instagram @in_my_closetPhoto from Instagram @gratefulchicks
Photo from Instagram @jennifergrace
Leanne Marshall
Leanimal in New York, NYLine to get into Etsy Craft party at CRAFTED, Port of LA
Photo by @CraftedPortLA
2998 37,752Estimated Craft Parties
hosted since 2010Estimated RSVPs since 2010
220+Craft Parties hosted in
2015
Leanne Marshall
Leanimal in New York, NY
Etsy’s Holiday Party Brooklyn Bowl, Photo by Avleen Vig
Brooklyn Craft Party Under the Brooklyn Bridge, Photo by Marina Robel
Seller Studio Visits
Etsy Admin with Amy Madden, owner of Etsy shop SweetOliveJewelry, in her Brooklyn studio
Michelle Osborne from, Petershams Millinery Supplies shows Etsy Admin Shadi Jurdi the vintage fabric she
uses to make veils in her London studio.Admin from Etsy’s Sydney office visited the workspace
and retail shop of Kate Brook & Kajsa Kvernmo, Etsy shop owners of APOM
“Your questions were all so pertinent and got right to the heart of what it's like to be
an Etsy seller. You demonstrated a genuine concern and eagerness to know more, which was very encouraging and reminded me that there's a whole Etsy
community there to look to for support.
Thanks to your visit, I will be going forward with renewed enthusiasm and
confidence as a "business owner”. -Amy Elks, from thePENandBRUSH
"Through the Eatsy with Sellers program, I've been able to connect with sellers from all over
and sell anything from greeting cards to activewear to jewelry. These conversations really inform our team's product decisions and allow us to design better and more effective experiences
for our community."
-Jason Shen, Product Manager, Seller Experience
”Eatsy really felt like being at someone's elegant house party; cool, friendly,
super fun, brimming with creativity. The homemade chili served that day
was delicious. The visit really made me feel like I was truly part of a community behind the website that actually cared
about what I do as an artist.”
-Jennifer Yi from JenniferYiJewelry
49Etsy Made in Canada - Photo by Jean-Michael Seminaro
We obtain valuable market research on site usability and understanding of the internal
tools we use to support members.
We gain a deeper understanding of the
relationships between makers and buyers.
We get insight into the pain points our members have.
50
Work and Culture
48
Driven by values Fueled by a common purpose Connected to community
Photo by Emily Andrews
Why are they here in your community and why should you care?
What will make people want to be a part of your community?