CMX (Connected Mobile Experience) for Higher Education

Cisco ConfidentialC97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. 1

Connected ConstituentsCMX for Higher Ed Wi-Fi Platform For Location-Based ServicesMasi MatteoSales Specialist Mobilty

Follow-me on @masimatteo

[email protected]

C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

Market Overview

Solution Overview

Technology Overview

Customer Case Studies


Toward A More Mobile Workplace

Mobility Increase Driving Wi-Fi

Organizations Looking to Monetize Wi-Fi

Wi-Fi as a Platform to Deliver Services

More than 10 billion by 20171

1Cisco 2013 Visual Networking Index (VNI) Report


In the next

5 YEARS

the education delivery system will change more than it has in the last

30 YEARS


The Mobile GenerationStudents Learn, Live, and Play on Their Mobile Devices


Life Without Wi-Fi? Not Worth Living.

The Wi-Fi Alliance Found That:

90% 70% 70%+

would rather go without their

daily Starbucks than their Wi-Fi

would rather give up chocolate

rather than give up Wi-Fi

of 17-29 year olds agreed it would impossible to maintain relationships

without Wi-Fi


Education Work Styles Are Evolving

New Solutions Are Needed to Support Growing Trends

MOBILE

SOCIAL

VISUAL

VIRTUAL

Rich, Secure Collaboration from Any Device, Any Location

Learning Networks to Locate, Connect, And Engage

High-quality Video Available Everywhere; Real-time and Offline

Hosted Applications, Voice, and Video Interaction With VDI Economics


Gartner, Inc., The 2012 Gartner Higher Education CIO Agenda Survey Cut: A Look at Industry Characteristics and Learning Opportunities, Jan-Martin Lowendahl, June 15, 2012

Gartner Higher Education CIO Agenda Survey Cut, 2012


Gartner Higher Education CIO Agenda Survey Cut, 2012


A Mobile Learning Space

Enrich Constituent Experience

Effective, Site-wideCommunication

Wi-Fi as a Platform to Deliver Services


To Take Advantage Of These New Opportunities Requires…

Detecting and Locating Devices to Provide:

EnhancedConstituent Engagement

Context-Aware MarketingOpportunities

On-PremisesConstituent Visibility

ENGAGEMENT SERVICES

Increased Revenue Opportunities

ANALYTICS


Cisco Connected Mobile Experiences (CMX)

CONNECT

CONSTITUENT PRESENCE

DETECT

Seamless, secureWi-Fi on-boardingMobile device detected Local services

CONSTITUENT EXPERIENCE

LOCATION ANALYTICS

CONSTIITUENT ACCESS

ENGAGE


• Gain insight into online, onsite, and social trends

• Analyze aggregate locations, URLs, and demographics

• Integration with CRM systems

• Location-based or social onboarding

• Automatically connect to the dedicated wireless SSID network

Apply Location-Based Services To Your Organization…

• Wi-Fi-based navigation (indoor and outdoor) for improved experience and guided tours

• Site-wide messaging (i.e. safety and security) notifications through browser

INDOOR GPS LOCATION-SPECIFIC ON-BOARDING

TARGETED MESSAGING

SYSTEM INTEGRATION

ANALYTICS

Unlocking Unprecedented Business Value

Cisco Confidential 14C97-729765-00 © 2013 Cisco and/or its affiliates. All rights reserved.

CMX Architecture


Visibility | Control | Optimization | Security

One Policy One Management One NetworkNetworkElement

Layer UNIFIED ACCESS

Connected Mobile ExperiencesSolution Architecture

Guest Access

Device-Based

Services

Location-Enabled

Apps

Onsite and Offsite

Analytics

Social Analytics

Marketing Tools

Ads and Offers

MobileApplicationServices

Browser- Based

Services…

CISCO AND ECOSYSTEM PARTNERS’ APPS AND SERVICES

MobileNetworkServices

API

SOAP/XML REST SDK

PresenceService

DiscoveryLocation Engine

Wireless Security

Analytics Engine

Application Engine

MOBILE SERVICES


Cisco Connected Mobile ExperiencesSolution Components

Cisco Advanced Services

CISCO UNIFIED ACCESS™

Application Visibility and Control | Cisco TrustSec® | Controller-Enabled wIPSConverged Access Switches802.11ac-Enabled Wireless

Cisco Prime™ InfrastructureCisco Identity Services

Engine (ISE)

Cisco® Mobility Services Engine (MSE)

Base Location LicenseWireless Intrusion Prevention

System (wIPS) LicenseCMX License

MOBILE SERVICES

CISCO APPS AND SERVICES

CMX Connect

CMX App Engage

CMX Onsite

Analytics

CMX Online

Analytics

CMX Social

Analytics

CMX Browser Engage

CMX Dashboard

CMX Device Engage

...


MSE provides representational state transfer (REST) APIs for location-enabledapplication development

Cisco Mobility Services EngineChoose a Physical Appliance or a Virtual Appliance

Both platforms support Base Location, Connected Mobile Experiences (CMX), and wIPS

Cisco® MSE Virtual Appliance tracks up to 50,000 devices

Cisco 3355 MSE tracks up to 25,000 devices

Cisco Mobility Services Engine


Mobility Services API

Pull model: XML or JSON, based on the requesting client

Broad range of use cases – apps, analytics, equipment tracking, etc.

Exposes current and historical location information for tracked devices

Mobility Services API with support for SOAP/XMP and REST (new!)

Push model: XML, JSON, and protocol buffer formats Can be streamed over HTTP, HTTPs, or TCP


Cisco CMX Partner EcosystemBetter Engagement Through Infrastructure Data Abstraction

Broadhop

Singleligits

Qualcomm

Broadcom

Mazemap

frontporch

Retailnext

Nomi

Euclid

Sita

Facebook

GreenTomato

Connexient

Point Inside

Phunware

Aisle411

Aisle411

Shopkick

Solomo

Joingo

Frontporch

Phunware

Joingo

Shopkick

Solomo

GuestAccess

Device-Based

Services

Browser-Based

Services

Location-Enabled

Apps

Onsite andOnline

Analytics

Social Analytics

MarketingTools

Ads andOffers

Cisco and Ecosystem Partners’ Apps and Services


CMX Connect


WEB REGISTRATION

• Location-specific portal page

• ID capture, terms of use

• Easy on-boarding

WEB AUTHENTICATION (future release)

• Location-specific portal page

• Integrates with customer relationship management (CRM)

• Support for Hotspot Release 2.0

SOCIAL MEDIA AUTHENTICATION

• Simplifies user login

• Facebook, LinkedIn, and Google+ support

• Social analytics

CMX Connect

Cisco Connected Mobile Experiences

Captive Portal for Mobile Registration and On-Boarding to the Wi-Fi Network

CONNECT


Welcome Page

Welcome to the Starlight Hotel and Resort

Guest ID

Property

By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include:

San Francisco

Terms and Conditions:

I agree to the Terms and Conditions

Guest PortalStarlight

Customizable logos, header and footer, registration fields, and terms and conditions


Landing Experience

Guest Portal

Can direct users to landing page, advertisements, or videos once they connect


CMX Engage


Engagement Services

APP ENGAGE

• Location-aware app personalizes experience

• Rich API enables ecosystem partners to customize apps

DEVICE ENGAGE

• Devices with location-aware Wi-Fi chipsets automatically discover nearby services

BROWSER ENGAGE

• Web-based targeted communication with measurable impact

• Customizable menus, banners, and services


Engaging with Customers via Different Media

Engage


App EngageProviding Unprecedented User Engagement as Well as Analytics

Screen shot from Connexient

Indoor GPS and directions integrated into app

Location-based messaging

Location analytics

Ability to provide additional customer services

Scenario Details

Improved visitor satisfaction

Fewer late appointments

Increased incremental revenue

Greater insight into customer flow and dwell times

Business Benefits


CMX Device Engage


Device EngageDevice-Based Local Services Discovery: 802.11u/MSAP

Devices with location-aware Wi-Fichipsets discover local services

Automatically show local services to in-range mobile users


CMX Analytics


CMX Analytics

ONSITE

• How, where, and when users are moving in a venue

ONLINE

• Top visited websites

• Browser campaign adoption

• Parse results

SOCIAL

• Facebook support

• Demographics data from users who “check in”


Understanding Customers and Increasing Efficiencies with Analytics

Analyze


Dashboard summary of campaign adoption


Customizable menu items, banners, and icons


Campaign management with customizable appearance


Onsite (Location) Analytics

Number of Devices per Zone

How Long Were People in the Venue?Before/After Zones


Cisco MSE

LocationEngine

AnalyticsEngine

(Physical or Virtual)

Onsite (Location) Analytics How It Works

Mobile Users Cisco Access Points

Cisco WLAN Controller

(Physical or Virtual)

Analytics UI


Online Analytics

• Top domains visited in venue

• Aggregate view

• Browser Engage campaign adoption

• Number of banner ad click-throughs by date


Online Analytics

• Top devices usedin venue

• Top operating systems used in venue


Social Analytics

08/24/2013 – 08/26/2013

• Facebook Insights offers views with demographic information for those who have checked in to the venue

• Used for profiling customer base


CMX For Facebook Wi-Fi


Cisco Unified Access™ infrastructure detects

presence and prompts users to authenticate

End users authenticate on the wireless network and check in

to the location using their Facebook credentials

Facebook

End users receive venue information on the venue’s

Facebook Mobile page

Facebook

Cisco CMX For Facebook Wi-FiDelivering New Connected Experiences

ANALYTICS - Demographic Information

Facebook

CONNECTDETECT ENGAGE


CMX For Facebook Wi-Fi Vision

60%: Women, 25 to 35, married

Most visited department: Shoes

NEW 60%: Visit frequently

12:30 to 2:30 p.m.: Peak time when customers shop

70%: Like high-fashion magazines

Actionable InformationAbout Your Environment

CUSTOMER PROFILEFacebook


How CMX Works


How CMX WorksBuilt on Cisco Unified Access

AN

ALY

TIC

S D

ATA

Controller(Virtual/Physical)

MSE(Virtual/Physical)

Analytics UI

LOCATION DATA

DEVICE-BASED DISCOVERY

APPLICATION DATA

Mobile Application Server

Depending on Application Layer

Access Points


Use Case


Higher EducationTransforming User Experience with Personalized Wi-Fi Services

• Pre-Authentication: Network Services Discovery on the Device

3G


• Service Discovery Pre-Authentication

Onboard

Download App

Campus Map

Event Calendar

About Northern University

Local Services



• Seamless Handoff from 3G/4G to Wi-Fi

Onboard

Download App

Campus Map

Event Calendar

About Northern University

Download App

Local Services



• Application Downloaded

50%

DOWNLOAD COMPLETE



Campus Map

Registration

Bus Schedules

Records

Event Calendar

Featured Search Map SocialDining Hall



• Navigation Integrated into Student App

Featured Search Map SocialDiningi Hall

Campus Map

Registration

Bus Schedules

Records

Event Calendar



• Personalized Tour Guide

Welcome Campus Map

Would you like help finding a facility?

Search

No, Thanks

Yes, please search for:

Lab216b



• Turn-by-Turn Navigation based on Location

Welcome Campus Map


Search

No, Thanks


Lab216b



• Augmented Reality with Location-Specific Updates

Welcome Campus Map

University Library ahead. Remember, Principles of Physics is due back in 2 days.



• Turn by Turn navigation based on Location

Welcome Campus Map





Search

No Thanks


Lab216b

Would you like to check for availability?

Yes , Please

No, Thanks

1000

1100

1200

0100

0200

0300

N/A

AVAILABLE

Add to Calendar

Welcome Campus Map

• Integration with App features




Search

No Thanks


Lab216b

Would you like to check for availability?

Yes , Please

No, Thanks

1000

1100

1200

0100

0200

0300

N/A

SUCCESSFULLY BOOKED!

Welcome Campus Map

• Integration with App features



3G



• Browser-Based Communications

3G

Spring Registration Ends in 2 days!

REGISTER NOW

x



Registration Login

User Name

Password

Submit

3G

http://registration.northernu...

NU Regist…

• Anytime Communication with Constituents



• Location Analytics: Typical Paths

Higher EducationIncreasing Efficiencies Through Wi-Fi-based Location Analytics


• Location Analytics: Dwell Time

Peak Times

Visits Distribution Status of Devices

# o

f D

evic

es

Time of Day

# o

f D

evic

es

Visits

# o

f D

evic

es

Date/Time



• Location Analytics: Density



Closing


Mobility Services Engine Licenses

Detection and mitigation of security penetration and DoS attacks

• CMX Analytics• CMX Connect• CMX Engage• CMX for Facebook

Wi-Fi• Advanced spectrum• Location tracking for

rogues, interferers, Wi-Fi clients, and tags

• Mobility Services API

BASE LOCATION LICENSE

Connected Mobile Experiences License wIPS License


Benefits Of Connected Mobile Experiences

Increased Revenue Opportunities

Increased satisfaction and loyalty

with relevant mobile communication

Attribute-based (time, location, profile, etc.)

mobile notification capabilities

Real-time and historical insight into movements

and patterns

On-PremiseVisibility

Context-Aware Marketing

Opportunities

EnhancedEngagement


Professional Services Help Move The Conversation From “What?” To “Why?” And “How?”

• Create an end-to-end application platform to support your initiative

• Engage customers better to fuel new revenue streams

• Deliver real-time context- and location-aware services and analytics

How Will Services forCMX Benefit Me?

• Develop an intelligent application infrastructure strategy

• Validate LOB use cases and define requirements

Where Do I Start?

• Application and platform design and development solutions from Cisco and partners

• Testing and validation services

• Proof of concept and pilot

How Do I Manage CMX Application

Development?

• Optimization services for mobility

• Global technical support

• Application and platform term license subscription and support from Advanced Services

How Do I Manage and Operate After

Implementation?


Ready To Learn More?

Visit www.cisco.com/go/cmx

Or

www.cisco.com/go/highered

Or

Contact your Cisco partner oraccount manager

http://www.cisco.com/go/cmx

http://www.cisco.com/go/highered

Thank you.


Wireless Security


Meeting Wireless Security Challenges (Continued)

• Physical security

• Vulnerability assessment and alerts

• 802.11i with Advanced Encryption Standard (AES) and Management Frame Protection (MFP)

Step 1

Best Practices


Meeting Wireless Security Challenges (Continued)

Step 2

• Locate and classify rogues

• Contain with spectrum-efficient deauthorization mechanism

• Mitigate with Switch Port Tracing (SPT)

Detect, Locate, and Mitigate Rogues


Meeting Wireless Security Challenges

Step 3

• Detect denial-of-service (DoS) and security penetration attacks

• Detect and mitigate interferers

• Capture, analyze, and report

Detect Network and Client Threats


Discover and assess security problems before they affect the network.

Perform proactive configuration auditing and performance monitoring.

Save money with accurate, customizable event classification and escalation.

Keep the network safe with rogue detection and mitigation.

WLAN Integrated wIPS Solution (Continued) No Separate Infrastructure or Management System Required


Apply comprehensive over-the-air attack detection.

Get the big picture with security event reporting,including Payment Card Industry (PCI) reports.

Scale and grow your solution to meet changing needs.

Track issues with advanced forensics.

WLAN Integrated wIPS SolutionNo Separate Infrastructure or Management System Required