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© 2014 Cisco and/or its affiliates. All rights reserved.

Cisco Meraki and CMX for Retail

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  • 2014 Cisco and/or its affiliates. All rights reserved.

  • 2014 Cisco and/or its affiliates. All rights reserved. 2

    Introduction to Cisco Meraki

    Cisco Meraki cloud-based CMX architecture

    Solution overview: detect, connect, engage

    A complete cloud-managed solution

    Q&A

  • 2014 Cisco and/or its affiliates. All rights reserved. 3

    Cisco Meraki: a complete cloud-managed networking solution

    - Wireless, switching, security, and MDM, centrally managed over the web

    - Built from the ground up for cloud management

    - Integrated hardware, software, and cloud services

    Leader in cloud-managed networking

    - Tens of thousands of customers across all industries, over 100% annual growth

    - Operating in the cloud since 2006

    Recognized for innovation

    - Gartner Magic Quadrant, InfoWorld Technology of the Year, CRN Coolest Technologies

    Trusted by thousands of customers worldwide:

  • 2014 Cisco and/or its affiliates. All rights reserved. 4

    New possibilities with ubiquitous mobile devices:

    Analyze foot traffic through smartphones

    Extend branding to WiFi sign-on

    Develop location-aware applications

    Create new revenue opportunities and increase

    customer loyalty

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    Anonymous data

    about every visitor

    Detect

    APIs for real-time

    location based apps

    Engage

    Guest WiFi optimized

    for branding

    Connect

    100% cloud-managed user analytics and engagement

    with Cisco Meraki wireless networks

  • 2014 Cisco and/or its affiliates. All rights reserved. 6

    CMX for Cisco Enterprise

    Purpose-built for Cisco Enterprise WLANs

    Optimized for flexibility and control

    Managed on-premise

    CMX for Cisco Meraki

    Purpose-built for Cisco Meraki WLANs

    Optimized for ease of management

    Cloud managed

  • 2014 Cisco and/or its affiliates. All rights reserved. 7

    The cloud increases IT efficiency

    - Turnkey installation and management

    - Integrated, always up to date features

    - Scales from small sites to large campuses

    - Reduces operational costs

    Manageability Scalability Cost Savings

  • 2014 Cisco and/or its affiliates. All rights reserved. 8

    Cloud-based

    network management

    & analytics

    Location analytics

    dashboard

    Customer CRM

    & business

    intelligence

    Location API (push)

    Location-based

    offers and

    engagement

    Customized

    WiFi sign-on

    Detect visitors via

    client beacons

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    View all sites from

    single dashboard

    Compare visitor

    metrics between

    sites

    Compare regions,

    brands, etc. with

    tag-based

    analytics

    Provision new

    locations without

    on-site IT

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    PCI DSS Level 1 certified cloud networking platform

    - Built-in compliance checking to validate network configuration

    Air Marshal detects and neutralizes wireless threats

    - Detects and classifies APs using multiple heuristics (captured probes, active scans, spectral scans)

    - Identifies, alerts, and contains rogue spoofing and attacking

    Daily 3rd party penetration testing of cloud platform

    MX configuration templates for homogenous security

    - Make changes in a master template (e.g. enable IPS with Sourcefire rule set policy) and settings auto propagate to MX devices bound to it

    Wired splash pages for click-through or Facebook Login

  • 2014 Cisco and/or its affiliates. All rights reserved. 11

    Anonymous visitor analytics

    - MAC addresses of unconnected users are cryptographically hashed for anonymity

    Data privacy

    - Cisco does not sell, share, or correlate location data

    - Cloud infrastructure is strongly secured, PCI compliant, and subjected to 3rd party security audits

    Global opt-out

    - End-users may opt out of CMX across all Cisco Meraki customer networks at http://account.meraki.com/optout

  • 2014 Cisco and/or its affiliates. All rights reserved. 12

    Retail & Restaurant

    Compare visitor

    conversion rates

    between stores

    Deliver real-time

    coupons for nearby

    amenities

    Determine peak vs

    slow times at libraries,

    student centers

    Deliver public

    announcements via

    WiFi sign-on

    Hospitality Education Healthcare

  • 2014 Cisco and/or its affiliates. All rights reserved. 13

    Major US Auto Dealer

    Facebook engagement

    grew 150% with WiFi

    checkins, enabling ongoing

    social media marketing

    campaigns

    Miami Luxury Hotel

    Integrated WiFi sign-on with

    salesforce.com CRM,

    targeting promotions with

    location-based activity

    UK Retailer with 3,000 stores

    Integrated location analytics

    API with data warehouse,

    identifying new drivers of

    store performance

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    Measure visitor trends over time

    Determine conversion ratio of visitors to paying customers

    Evaluate marketing effectiveness

    Optimize staffing by detecting peak and slow times

    Traditional people counters use

    thermal, infrared, or video

  • 2014 Cisco and/or its affiliates. All rights reserved. 17

    Wireless APs count mobile devices

    - Count people by their beaconing mobile devices (no WiFi connection required)

    - Measure dwell time via repeated beacons

    - Detect repeat visitors by comparing MACs

    - Determine location via signal strength

    Advantage over traditional people counters

    - Utilize existing WiFi infrastructure

    - More precise dwell-time

    - Detects repeat visitors

    Wireless APs hear every mobile device as they look for WiFi networks

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    Nearby and on-site foot traffic

    determines capture rate

    High-precision dwell time

    First-time, occasional, and

    regular visitors

    Compare locations or groups

    of sites

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    Customizable splash pages for branding and promotions

    PCI-compliant firewall isolates guests from LAN, cardholder data

    Application traffic shaping prevents network congestion and controls bandwidth cost

  • 2014 Cisco and/or its affiliates. All rights reserved. 23

    Facebook and Cisco partnered for seamless integration

    Check in to company Facebook page for WiFi sign-on

    Build Facebook following, garner demographic information, share offers and announcements

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    Demographic information from WiFi sign-ons available at Facebook.com

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    Deliver targeted, real-time offers when customers are near a store

    Customize WiFi sign-on experience for known customers

    Alert store staff to arrival of VIP customers

    Correlate physical store visits and online shopping activity in CRM

    Retailer Design Within Reach enhances showrooms

    with branded guest WiFi and DWR mobile app

  • 2014 Cisco and/or its affiliates. All rights reserved. 27

    Associate devices to user profiles, loyalty programs, etc.

    Detect known visitors even if device does not connect

    Push offers and content based on identity and location info

    APs capture

    beaconing

    device MACs

    Associate MAC with

    user profile in CRM

    Push targeted offers

    to client over WiFi

    or cellular

    Cloud pushes client info

    via REST API

  • 2014 Cisco and/or its affiliates. All rights reserved. 28

    Rich Analytics Platforms Mobile App Engagement Captive Portal Services

    Additional analytics features and

    extensibility (e.g. CRM integration,

    captive portal integration, push offers)

    Mobile app development services for

    location-based engagement and offers

    Feature-rich cloud-hosted captive portals

    (LinkedIn sign-on, SAML integration, PMS

    integration etc.)

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    Meraki MS

    Ethernet Switches

    Meraki SM

    Mobile Device

    Management

    Meraki MR

    Wireless LAN

    Meraki MX

    Security Appliances

  • 2014 Cisco and/or its affiliates. All rights reserved. 31

    Guest access

    and corporate

    owned devices

    Built-in firewall, PCI compliance,

    mobile device management

    Smaller, leaner

    IT organizations

    Installs without training

    or new staff

    Evolving set of

    rich-media

    apps

    Controls applications

    and content

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    Network endpoints securely

    connected to the cloud

    Cloud-hosted centralized

    management platform

    Intuitive browser-based

    dashboard

    Branch Office

    Warehouse Retail Store

    Teleworker

    On-Premise Cisco Meraki Hardware Browser-Based Management

  • 2014 Cisco and/or its affiliates. All rights reserved. 33

    Meraki MR

    Wireless LAN

    Meraki MX

    Security

    Appliances

    Meraki MS

    Ethernet Switches

    Meraki SM

    Mobile Device

    Management

  • 2014 Cisco and/or its affiliates. All rights reserved. 34

    100% free, easy-to-install free evaluations

    Try CMX in your environment

    Configures in minutes

    Out-of-the-box analytics

    Visit meraki.cisco.com/eval or contact

    your Cisco reseller

  • Thank you.