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meraki.cisco.com
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2014 Cisco and/or its affiliates. All rights reserved.
2014 Cisco and/or its affiliates. All rights reserved. 2
Introduction to Cisco Meraki
Cisco Meraki cloud-based CMX architecture
Solution overview: detect, connect, engage
A complete cloud-managed solution
Q&A
2014 Cisco and/or its affiliates. All rights reserved. 3
Cisco Meraki: a complete cloud-managed networking solution
- Wireless, switching, security, and MDM, centrally managed over the web
- Built from the ground up for cloud management
- Integrated hardware, software, and cloud services
Leader in cloud-managed networking
- Tens of thousands of customers across all industries, over 100% annual growth
- Operating in the cloud since 2006
Recognized for innovation
- Gartner Magic Quadrant, InfoWorld Technology of the Year, CRN Coolest Technologies
Trusted by thousands of customers worldwide:
2014 Cisco and/or its affiliates. All rights reserved. 4
New possibilities with ubiquitous mobile devices:
Analyze foot traffic through smartphones
Extend branding to WiFi sign-on
Develop location-aware applications
Create new revenue opportunities and increase
customer loyalty
2014 Cisco and/or its affiliates. All rights reserved. 5
Anonymous data
about every visitor
Detect
APIs for real-time
location based apps
Engage
Guest WiFi optimized
for branding
Connect
100% cloud-managed user analytics and engagement
with Cisco Meraki wireless networks
2014 Cisco and/or its affiliates. All rights reserved. 6
CMX for Cisco Enterprise
Purpose-built for Cisco Enterprise WLANs
Optimized for flexibility and control
Managed on-premise
CMX for Cisco Meraki
Purpose-built for Cisco Meraki WLANs
Optimized for ease of management
Cloud managed
2014 Cisco and/or its affiliates. All rights reserved. 7
The cloud increases IT efficiency
- Turnkey installation and management
- Integrated, always up to date features
- Scales from small sites to large campuses
- Reduces operational costs
Manageability Scalability Cost Savings
2014 Cisco and/or its affiliates. All rights reserved. 8
Cloud-based
network management
& analytics
Location analytics
dashboard
Customer CRM
& business
intelligence
Location API (push)
Location-based
offers and
engagement
Customized
WiFi sign-on
Detect visitors via
client beacons
2014 Cisco and/or its affiliates. All rights reserved. 9
View all sites from
single dashboard
Compare visitor
metrics between
sites
Compare regions,
brands, etc. with
tag-based
analytics
Provision new
locations without
on-site IT
2014 Cisco and/or its affiliates. All rights reserved. 10
PCI DSS Level 1 certified cloud networking platform
- Built-in compliance checking to validate network configuration
Air Marshal detects and neutralizes wireless threats
- Detects and classifies APs using multiple heuristics (captured probes, active scans, spectral scans)
- Identifies, alerts, and contains rogue spoofing and attacking
Daily 3rd party penetration testing of cloud platform
MX configuration templates for homogenous security
- Make changes in a master template (e.g. enable IPS with Sourcefire rule set policy) and settings auto propagate to MX devices bound to it
Wired splash pages for click-through or Facebook Login
2014 Cisco and/or its affiliates. All rights reserved. 11
Anonymous visitor analytics
- MAC addresses of unconnected users are cryptographically hashed for anonymity
Data privacy
- Cisco does not sell, share, or correlate location data
- Cloud infrastructure is strongly secured, PCI compliant, and subjected to 3rd party security audits
Global opt-out
- End-users may opt out of CMX across all Cisco Meraki customer networks at http://account.meraki.com/optout
2014 Cisco and/or its affiliates. All rights reserved. 12
Retail & Restaurant
Compare visitor
conversion rates
between stores
Deliver real-time
coupons for nearby
amenities
Determine peak vs
slow times at libraries,
student centers
Deliver public
announcements via
WiFi sign-on
Hospitality Education Healthcare
2014 Cisco and/or its affiliates. All rights reserved. 13
Major US Auto Dealer
Facebook engagement
grew 150% with WiFi
checkins, enabling ongoing
social media marketing
campaigns
Miami Luxury Hotel
Integrated WiFi sign-on with
salesforce.com CRM,
targeting promotions with
location-based activity
UK Retailer with 3,000 stores
Integrated location analytics
API with data warehouse,
identifying new drivers of
store performance
2014 Cisco and/or its affiliates. All rights reserved. 14
2014 Cisco and/or its affiliates. All rights reserved. 15
2014 Cisco and/or its affiliates. All rights reserved. 16
Measure visitor trends over time
Determine conversion ratio of visitors to paying customers
Evaluate marketing effectiveness
Optimize staffing by detecting peak and slow times
Traditional people counters use
thermal, infrared, or video
2014 Cisco and/or its affiliates. All rights reserved. 17
Wireless APs count mobile devices
- Count people by their beaconing mobile devices (no WiFi connection required)
- Measure dwell time via repeated beacons
- Detect repeat visitors by comparing MACs
- Determine location via signal strength
Advantage over traditional people counters
- Utilize existing WiFi infrastructure
- More precise dwell-time
- Detects repeat visitors
Wireless APs hear every mobile device as they look for WiFi networks
2014 Cisco and/or its affiliates. All rights reserved. 18
Nearby and on-site foot traffic
determines capture rate
High-precision dwell time
First-time, occasional, and
regular visitors
Compare locations or groups
of sites
2014 Cisco and/or its affiliates. All rights reserved. 19
2014 Cisco and/or its affiliates. All rights reserved. 20
2014 Cisco and/or its affiliates. All rights reserved. 21
2014 Cisco and/or its affiliates. All rights reserved. 22
Customizable splash pages for branding and promotions
PCI-compliant firewall isolates guests from LAN, cardholder data
Application traffic shaping prevents network congestion and controls bandwidth cost
2014 Cisco and/or its affiliates. All rights reserved. 23
Facebook and Cisco partnered for seamless integration
Check in to company Facebook page for WiFi sign-on
Build Facebook following, garner demographic information, share offers and announcements
2014 Cisco and/or its affiliates. All rights reserved. 24
Demographic information from WiFi sign-ons available at Facebook.com
2014 Cisco and/or its affiliates. All rights reserved. 25
2014 Cisco and/or its affiliates. All rights reserved. 26
Deliver targeted, real-time offers when customers are near a store
Customize WiFi sign-on experience for known customers
Alert store staff to arrival of VIP customers
Correlate physical store visits and online shopping activity in CRM
Retailer Design Within Reach enhances showrooms
with branded guest WiFi and DWR mobile app
2014 Cisco and/or its affiliates. All rights reserved. 27
Associate devices to user profiles, loyalty programs, etc.
Detect known visitors even if device does not connect
Push offers and content based on identity and location info
APs capture
beaconing
device MACs
Associate MAC with
user profile in CRM
Push targeted offers
to client over WiFi
or cellular
Cloud pushes client info
via REST API
2014 Cisco and/or its affiliates. All rights reserved. 28
Rich Analytics Platforms Mobile App Engagement Captive Portal Services
Additional analytics features and
extensibility (e.g. CRM integration,
captive portal integration, push offers)
Mobile app development services for
location-based engagement and offers
Feature-rich cloud-hosted captive portals
(LinkedIn sign-on, SAML integration, PMS
integration etc.)
2014 Cisco and/or its affiliates. All rights reserved. 29
2014 Cisco and/or its affiliates. All rights reserved. 30
Meraki MS
Ethernet Switches
Meraki SM
Mobile Device
Management
Meraki MR
Wireless LAN
Meraki MX
Security Appliances
2014 Cisco and/or its affiliates. All rights reserved. 31
Guest access
and corporate
owned devices
Built-in firewall, PCI compliance,
mobile device management
Smaller, leaner
IT organizations
Installs without training
or new staff
Evolving set of
rich-media
apps
Controls applications
and content
2014 Cisco and/or its affiliates. All rights reserved. 32
Network endpoints securely
connected to the cloud
Cloud-hosted centralized
management platform
Intuitive browser-based
dashboard
Branch Office
Warehouse Retail Store
Teleworker
On-Premise Cisco Meraki Hardware Browser-Based Management
2014 Cisco and/or its affiliates. All rights reserved. 33
Meraki MR
Wireless LAN
Meraki MX
Security
Appliances
Meraki MS
Ethernet Switches
Meraki SM
Mobile Device
Management
2014 Cisco and/or its affiliates. All rights reserved. 34
100% free, easy-to-install free evaluations
Try CMX in your environment
Configures in minutes
Out-of-the-box analytics
Visit meraki.cisco.com/eval or contact
your Cisco reseller
Thank you.