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III Eesti Innovatsiooni Aastakonverents InnoEstonia 2008
Avatud Innovatsioon & Tuleviku Ärimudelid
Alar Kolk
13-14 November 2008
III Estonian Annual Innovation Conference InnoEstonia 2008
Open Innovation & Smart Business Models
Alar Kolk
13-14 November 2008
...some perspectives...
New Knowledge & Innovation…
It is estimated that aweek’s worth of The Times…
Financial Innovation…
The Dow-Jones index of the largest companies traded on the U.S Stock…
market declined 22%, the worst week in the index's 118-year history
Growth & Innovation…
Growth is top of mind for business executives. Strong, value creating
revenue growth lies within reach of corporations that pursue best practice in
innovation, strategy, marketing, operations and organizations.
For companies aspiring to grow, where to compete is just as important as how. To
choose the right battlegrounds, they must match their distinctive capabilities with
sectors where profitability growth is likely to occur.
WHERE and HOW
to Grow?
Open Innovation…
Avatud innovatsioon
tähendab seda, et ettevõtted ei kasuta mitte ainult oma ettevõttest, vaid ka väljastpoolt tulevaid ideid ja
võimalusi nii
tootearenduses kui
ka toodete müügil, turundamisel.
.
SULETUD & AVATUD ÄRIMUDEL
AVATUD INNOVATSIOON!
1H.Chesbrough, 2003
Our current market
Our new market
Other firm´s market
Open innovation
External technology insourcing
Internal technology base
External technology base Henry Chesbrough, 2004
Internal/external venture handling
Licence, spin out, divest
At any given point in time, firms must follow a certain trajectory or path of
competence development. This path not only defines what
choices are open to the firm today, but it also puts bounds
around what its internal repertoire is likely to be in the
future1.
STEP OUT OF THE BOX!!!
PATH DEPENDENCY
We had become stuck in our past and weren’t stretching far enough to innovate new ideas, to “step out of the box.”
David O. Swain, ex. CTO, Boeing
1Teece et al, 1997
Outside-in Innovation…
Space Innovation…
EESTI VÕIMALUSED
KOSMOS & ÄRI
L-Commerce…
LOCATION COMMUNITY
LOCATION COMMERCE
Mobiiltelefonid muutuvad asukohaäris peamiseks vidinaks
E-Commerce +
M-Commerce=
L-Commerce
Social Communities
…
Platforms & Innovation…
PLATVORMID & ÄRIMUDELID
Google & Microsoft
Google Earth
Microsoft Virtual Earth
Business Model
Innovation…
VÄÄRTUSE KASV & AVATUS
INNOVAATILISED ÄRIMUDELID
Uue tehnoloogia, toote või teenuse väärtuse määrab
ärimudel – mehhanism, mis muudab tehnoloogia ettevõtte
jaoks rahaks.
Ärimudelil on kaks peamist funktsiooni: 1.Väärtuse loomine
2.Väärtuse säilitamine
20 senti
2 krooni
20 krooni
30 – 70 krooni
The business model mediates between technical and economic domains
Over the years, entrepreneurs have been mostly known for technical innovations. And there are many great companies that have been built on top
of technical innovations like Intel, Cisco, Oracle, Apple, and arguably Microsoft. If you think of Federal Express, Google, Netflix, these companies
were built on business model innovations.
Business Model:
• market segment
• value proposition
• value chain
• c/profit mechanism
• value network
• competitive strategy
Business Model:
• market segment
• value proposition
• value chain
• c/profit mechanism
• value network
• competitive strategy
Economic Outputs:
e.g., value, price, profit
Technical Inputs:
e.g., feasibility,
performance
Measured in technical domain Measured in economic domain
Portfolio of Capabilities
& Business Model
Open Capabilities
Dynamic Capabilities
Operational Capabilities
Technology Capabilities
Portfolio
Pidev täiustamine - vana mood!E
tap
ilin
eR
adik
aaln
e
Komponent Süsteem
MittelineaarneInnovatsioon
Komponendi Täiustamine
ÄrimudeliInnovatsioon
ÄriprotsessiInnovatsioon
