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How To Ping Your Business
Citation preview
“Ping” your business
Alan Stevens, MediaCoach
www.mediacoach.co.uk
“Ping” your business
How to tap into the power of social media to massively improve your profile and
profits
Or....
How to appear around 27,000,000 times a year
for a spend of.....
This much each week
Alan’s Media Rule 1
If you can’t get on the media, make your own
media
Internet Radio
How to produce an Internet Radio Show
Step-by-step guide at:
www.alanstevens.net/podcasting.htm
Video
How to create an Internet TV Show
• Capture the clips (Creative Vado, Flip)• Edit the clips, dub voice and music
(Windows Movie Maker)• Save as a YouTube compatible file• Upload to YouTube• Tell the world
Financial companies using social media well
Ernst & Young - careers
Wells Fargo – blogs/second life
Fidelity – audio podcasts
Quicken – Picture sharing
Intuit – Tax Wiki
Twitter for Business
Alan’s advice for Twitter
• Be polite• Be helpful• Don’t over-market yourself• Engage in conversation• Have a picture, bio and landing page
for Business
Case study - Starbucks
Case study – Ben & Jerry’s
Getting it wrong - Nestle
Seven rules for business success
on Facebook
Treat fans individually
Create new pages, not new profiles
Never send spam
Learn from your experience
Set campaign budget limits
Offer incentives
Go mobile• More than 100 million
mobile Facebook users
• People that use Facebook on their mobile devices are twice as active
• More than 200 mobile operators in 60 countries developing Facebook services
Source – Facebook press office March 2010
Seven rules for Facebook success
• Treat fans individually• Create new pages, not new profiles• Never send spam• Learn from your experience• Set campaign budget limits• Offer incentives• Go mobile
Putting it all togetherViews Timing Total Yearly
Cost (Pounds)
Ezine 13,000 weekly 650,000 160
Radio Show
12,000 weekly 600,000 84
Blog 3,000 150/yr 450,000 Nil
Twitter 5,000 5,000/yr 25,000,000 Nil
TV Show
4,000 12/yr 48,000 Nil
My Marketing budget
244 pounds per year
My Marketing reach
• Approx. 27 Million viewings per year
• Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)
Tip
It’s not just being good....
It’s being SEEN and HEARD being good
What’s the message?
Tip
Seize every social media opportunity
Thanks for listening
Web: www.mediacoach.co.uk
Email: [email protected]
Twitter : mediacoach
Phone: 020 8220 6919
Skype: mediacoach