AGIA -- Membership Marketing GPS Demo SomaStream Inc

Copyright 2012 SomaStream Inc. 1

SomaStream’s Membership MarketingGPS Intro for AGIA

Leveraging the power ofprospect involvement

Thomas C. SelleckSomaStream Inc.

www.SomaStream.blogspot.com


Membership Marketing GPS

The internet marketing path

should be simple and direct:• Targeted prospect or house list

• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page

• A specific sales offer page• The prospect buys







































The internet marketing path should be simple and direct.

Problem is, there are many pitfalls:

• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.




























The overall problem is a low commitment to following the path.

Why?

The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.



Overall a low commitmentto following this path.

Why?

The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.



Ideal Internet Marketing Process:

What would it look like?




Emulates a personal, one-on-one conversation with a skilled salesperson




• Evaluation of the prospect’s needs

• Personal engagement & interaction

• Feedback and re-framing of needs• Involvement and reinforcement

• Individualization of benefits

• Highly targeted offer

• Need-fulfilling close

























































Ideal Internet Marketing Processin a nutshell:

• Engagement • Interaction• Personalization















Ideal Internet Marketing Process: Engagement, Interaction & Personalization

One possible solution is a “wizard”based on an interactive database.

The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer



Ideal Internet Marketing Process: Engagement, Interaction & Personalization

One possible solution is a “wizard”based on an interactive database.

The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer




A new problem:

Programming for a wizard can be complex and expensive



Ideal Internet Marketing Process: Engagement, Interaction & Personalization SomaStream’s Membership Marketing GPS

is the easier & more efficient way

to provide highly personalized

experience with less effort and

much lower programming cost.



SomaStream’s Membership Marketing GPS guides the prospect along a

rewarding interactive path of discovery towards a personalized offer.



• Innovative way to guide your prospects to a personalized offer

• Leads prospects through a series of interactions to a “destination” that meets their specific needs



• Innovative way to guide your prospects to a personalized offer

• Leads prospects through a series of interactions to a “destination” that meets their specific needs



Your website visitors enjoy:

• An enticing but simple process of engagement

• Deepening commitment to finding out more

• An enjoyable self-discovery process• The satisfaction of getting personalized

recommendations







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recommendations



Why does this increaseinvolvement & conversion?


Membership Marketing GPSApplies the Zeigarnik Effect

& the Forer Effect The Zeigarnik Effect applies to

sequential tasks begun by a subject, such as a series of exercises or questions

• Ensures involvement • Induces commitment to task

completion• Increases interest in outcome



Zeigarnik Effect The Zeigarnik Effect applies to























Membership Marketing GPSUses the Forer Effect(Or “Barnum Effect”)

Combines the persuasive power of • Subjective validation • Respect for authority

Positions a general statement as • Highly personalized • Therefore accurate and credible




















Positions a general statement as • Highly personalized

• Therefore accurate and credible






Membership Marketing GPSForer Effect

After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:

• Personalized • More credible• More accurate

They believe this even if the sales message is not personalized!




• Personalized

• More credible• More accurate



















As a marketer, you benefit from:

• An easy way to filter general visitor traffic to targeted sales pages

• A series of micro-commitments from your visitors

• Increased visitors’ receptivity to your “personalized” sales message

• Increased conversion






























Membership Marketing GPS Integrated into SomaStream’s

Membership Marketing GPS system is the skill and experience of its developer.

Seasoned Direct Response Creator Thomas C. Selleck provides:

+

– Strategic insight– Powerful campaign design – Compelling copy – Innovative implementation

All to serve your marketing success!



All this makes much more sense onceyou see an example of the process.

I invite you to view a demo of SomaStream’s Membership Marketing GPS – call or email me for access.

Thanks for your interest!Thomas. C. SelleckSomaStream@gmail.com203.903.1008www.SomaStream.blogspot.com

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AGIA -- Membership Marketing GPS Demo SomaStream Inc