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Media Kit
1. About Alcance Media Group2. Targeting3. Display Network4. Mobile Network5. Video Network6. Tablet Network7. Benefits Reviewed
Table of Contents
Whoweare
OurpassionHelpingmediaagenciesandtheirclientsreachtheUSHispanicandLatinAmericanmarkets.
OurcoreCosteffectivereachforbrand-focusedadvertisers
Since 2007 San Francisco based Alcance Media Group has led brands to Hispanic consumers through digital media
ResultsHead-to-headthebestperformingbrandingfocusedmediasolution.EvenagainstmanyDRplayers.
CostEffectiveReachawideraudiencewithAlcanceMG’suniqueinventoryofLatinAmericaandUS-basedpremiumandlongtailpublishers.
BrandSafeClosednetworkofhighcontentqualitypublishersoffertopadvertisersthepeaceofmindthattheyseek.
FlexibleCampaignsetupwithin24hours.
IntegrationIndustry-leadingadversingtechnologieslikeDFPandLiveRailallowforseamlessreportingandeasyintegrationwith3partyadtechproviders
WhyAlcanceMediaGroup?Digital Marketing for the U.S. Hispanic & Latin American markets
Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-
WhytargetUSHispanicsdigitally
AdNetworks• Display• Mobile• Video• Tablet
OurServicesIndustry-leading, CPM-based ad networks and services for advertisers of all sizes
Benefits
• CosteffectivereachagainstthediverseHispanicpopulationacrosstheUSandLatinAmerica
• Premium/‘longtail’US&Internationalsitesacrossmultipleplatforms
• Sitelisttransparency
• ImprovedROIthroughsiteoptimization
Geographic• Country• State• Region• DMA
Language• Spanish• English• Bilingual
Demographic• Age• Gender• Countryoforigin• HHI• MediaConsumptionHabits
AdvancedTargeXngCapabiliXesAlcanceMG’s targeting capabilities are inclusive and flexible
• News&Media• Lifestyle• Entertainment• Sports• Fashion• Travel• Automotive• Health• Technology• Family• Business&Finance
ContentChannels
Morethan700domesHcandinternaHonalpublishers
Reach your audience with AlcanceMG’s contextual ad network.
TargeXngExamples
Display Tablet Mobile
Features&Specs
• StandardiABsizes:728x90,300x250,160x600
• FlashandRichMediacapabilities• Independentnetwork• Trackingpixel
61% of US Hispanics made a purchase in-store as a result of seeing online advertisements while researching products, 22% more than the general population1
Stats
• Over32millionU.S.Hispanicsareonline1• Nearlyeight-in-ten(78%)Latinoadultsgoonlineatleastoccasionally,comparedwith87%ofwhitesand78%ofblacks.2
• Eighty-eightpercentofU.S.Hispanicswithahouseholdincomeof$50,000ormoreareonline1
OurDisplayNetwork
Fuentes:- Sources:- 1Google/OTX Google/OTX US Hispanics, October 2013-2Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
OurMobileNetworkHispanics over-index in mobile adoption, usage and consumption of mobile media
Stats• Almost75%oflatinosownsmartphoneswhichis10%higherthanthegeneralpopulation1
• 57percentofHispanicsgoingonlinethroughtheirmobilephones1
• U.S.Hispanicsspend42%moreonmobiledevices&35%moreondataservicesthanthegeneralmarket.
Features&Specs• Standardadunit,300x50• iOS,Android,Blackberryoperatingsystems• Carriertargeting• 320x50pixels• GIF,JPEG,PNG
• UniversalUnit:GIF,JPEG,PNG<20KBfilesize• SupplementalUnit:Animated<15KBfilesize• Time:15secondsmax
Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
OurVideoNetworkA social experience where Hispanics over-index in generation and consumption1
1Google/OTX US Hispanics, October 20102Nielsen, State of Hispanic Consumer, Q2-2012
Features&Specs• In-Stream:Pre-Roll,Mid-Roll,Post-Rollondesktop,mobile,tablet
• In-Banner,300x250DetailedReporting• Impressionsandclicks• Location(City,Metro,State)• Mute,PauseRates,Un-mutes,andResumefromPaused
• FullScreen/Leave• %Watched(inquartiles,ie.,25%,50%,75%,100%)
Stats• TheaverageLatinowatchesmorethaneighthoursofonlinevideopermonth
• Consumenearly40%moreonlinevideothannon-Hispanics2• 57%sharevideosand64%visitvideosharingsitesvs.50%ofgeneralmarket
OurTabletNetwork
Stats• 37%ofHispanicsreportedlyownatabletdevice
• Comparedtothegeneralmarket,HispanicsaretwiceaslikelytoupgradetheirTabletsinthenextsixmonths
Features&Specs.• JPEG• JavaScript• HTML• AnimatedGIFS• 160x600,300x250,728x90
Sources:- 1Closing the Digital Divide: Latinos and Technology Adoption 2013- Pew Hispanic
For many Hispanics, tablets are a cheap alternative to PCs
TheAlcanceMediaGroupDifference
·Results
·CostEffective
·BrandSafe
·Flexible
·Integration
AdverXsingPartnersInclude
PublishingPartnersInclude
