2014 El Mundo Boston Mediakit

/elmundoboston

• PRINT• EVENT MARKETING• SOCIAL MEDIA

NEWENGLAND’S PREMIERLATINOMEDIAOUTLET | ESTABLISHEDIN1972 | OVER40YEARSOFSERVICE

MEDIAKIT2015408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com/elmundoboston

Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolvedinto something beyond just being the leading newspaper in themarketplace. Our leadership role in theLatino community has led to themost extensive network of corporate and community partnerships. Byestablishing a series of comprehensive social value/large scale eventmarketing platforms, El Mundo hasserved as themost effective link to the Latino community of Massachusetts.

Whois

WE ARE A TRUSTED NAME, a household brand and part ofthe fabric of the Latino Community.

WE ARE THE CENTERPIECE of news and information througha comprehensive network of grassroots partnerships andexclusive relationships.

WE ARE THE EXCLUSIVE Latino partner of the Boston RedSox at the Latino Fenway Family Festival, the largest Latinoevent in New England.

WE ARE LEADERS in Latino Social Media.

Our facebookpagehasgrown toover16,000 likes in 2 years

408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com

MEDIAKIT2015/elmundoboston

WECANHELPYOU develop critical relationships at alllevels within the Latino Community.

ACOMPREHENSIVEAPPROACH to Latinomarketing -it’s our competitive advantage!

BECAUSEWE’REMUCHMORETHAN ANEWSPAPER….Our business model delivers results for our clients!!!

BECAUSE placing an ad is not enough!

Why

PrintEventMarketingSocial Media

atourFacebookstats...

MOST ACTIVE AND ENGAGING Latino social mediapage in the market

MORE FOLLOWERS than Univision, Telemundo, Megafacebook pages COMBINED!

OVER 57% of our followers are women ages 18-44

UNIQUE FORMATwith bilingual and bi-culturalEXCLUSIVE content



Takea look

The largest Latino event of theyear in New England.

• Health, Education and Fitness Festival• On-field Concert •VIP Reception• Extensivemedia outreach campaign

Family Festival @ Fenway Park



careerlatinoexpoOpportunity wwoorrkkss here ®

Over 40 exhibitors and 1,200job-seekers per event! Honoring Latino Youth

for their academicachievement, helded in 3 pre-game ceremonies.

Latino Career Expo

August TBD

Thursday, March 19th

May - June - July

October TBD

Nationally recognizededucational program.

Latino YouthRecognition Days@ Fenway Park

In honor of National Hispanic Heritage Month, this ElMundo annual event highlights the diverse Latinocommunity of New England.

Hispanic Heritage Breakfast

4 Signature EventsAlthough El Mundo serves as the centerpiece of our enterprise, publishing a well-respectedpublication is just the beginning of what we do.

1 2

3

4

Boston Mayor Martin Walsh

408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • elmundoboston.com

MEDIA KIT 2015/elmundoboston

“For ABCD and the Hispanic Center, El Mundo Newspaper has beenour greatest partner in the Latino media for many, many years. Theirunwavering commitment to the Latino community makes them theperfect outlet for us to work with.”Jenny CintronFormer Director Hispanic Center, ABCD

Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

“El Mundo is, unquestionably, the publication in the regionthat has truly been an unconditional ally of the Hispanicsmall business owner for over three decades...”Nader AcevedoExecutive Vice President, Hispanic American Chamber Institute (HACI)

“Since ALPFA Boston's inception 10 years ago, El Mundo hasbeen our premier partner in the community. Together we havedeveloped creative ways to foster professional growth forLatino professionals in Massachusetts.” ”Yvonne GarcíaNational President of ALPFA and former Boston Chapter President

Association of Latino Professionals in Finance and Accounting (ALPFA)

“Over the past 20 years El Mundo Newspaper has been theprimary resource for reaching out and speaking directly to the Latinocommunity of New England for the Boston Red Sox club.”Sam KennedyExecutive Vice President/Chief Operating OfficerBoston Red Sox

about El Mundo...

What they have to say



CITY ZIP CODEAllston, MA 02134Boston, MA 02110, 02109, 02108, 02115, 02116Brighton, MA 02135Brockton, MA 02303, 02304Cambridge, MA 02139, 02141, 02142Chelsea, MA 02150, 02141, 02142Dorchester, MA 02122East Boston, MA 02128Everett, MA 02149Framingham, MA 01705Hyde Park, MA 02136Jamaica Plain, MA 02130Lawrence, MA 01840, 01843, 01841Lowell, MA 01852, 01851Lynn, MA 01901, 01902, 01904Mattapan, MA 02126Quincy, MA 02169Revere, MA 02151Roslindale, MA 02131Roxbury, MA 02119Salem, MA 01970Somerville, MA 02143, 02144Waltham, MA 02154

Unparalleled Visibility and Distribution: Latino Professional Events- Complimentary issues hand delivered toover 5,000 bilingual movers and shakers

The Latino Career Expo andProfessional Networking Events- Over 2,000 Latino job and career seekersattend each event

Latino Festivals- Exclusive print partner and the onlynewspaper distributed at the largestevents

Fenway Park- Available at America’s Most BelovedBallpark during LYRD days and FenwayFestival

MBTA-stops- Hand delivered to mass transportationpassengers during rush hours

Town by Town/Zip Code Breakdown:

El Mundo has an extensive grass roots network combined with exclusive strategic relationships thatenables it to effectively reach a unique cross section of loyal readers that no other publication canclaim. Through “out of the box” distribution methods, El Mundo has secured a general visibility andaccessibility that is unmatched.

Print Copies: 30,000 – delivered to over2,000 drop off points

Online property: www.elmundoboston.com

E-mail Blasts: Over 6,000 VIP’s thatincludes community leaders,activists, business executives,professional organizations,and college students, andmore.

Distribution



Color ChargesFull Color $750.00 (net)Spot Color $250.00 (net) per color

Non Profit Rates: 10% Discount

Payable upon receipt. We accept checks, cash and credit cards.Please make checks payable to: El Mundo Newspaper

408 S. Huntington Ave., Boston, MA 02130

Free Standing Insert Charges$75.00 (net) per thousandFull Run Only - No zoning by zip code permitted

Rate CardAdvertising Rates

Local NationalEighth of Page $250.00 $275.00Quarter Page $500.00 $550.00Half Page $1,000.00 $1,100.00Full Page $2,000.00 $2,250.00Double Truck $4,000.00(Two page spread)

Display-ROP / Classified (Net to Publisher)Per Column Inch: $25.00 National Rate: $27.50

DeadlinesSpace and Camera-ready: » One (1) week prior to publication date

W/ translation:» Two (2) weeks prior to publication date

Standard Size AdsInches Columns

Eighth of Page 5”w x 3.5”h ( 2.5 col x 3.7” )Quarter Page 5”w x 7.25”h ( 2.5 col x 7.5” )Half Page 10”w x 7.25”h ( 5 col x 7.5” )Full Page 10”w x 14.5”h ( 5 col x 15” )

Column Widths1 column = 1.85 inches2 columns = 3.90 inches3 columns = 5.93 inches4 columns = 7.96 inches5 columns = 10 inches

Production:

Payment:

Production FormatsPDF, JPEG, PSD and EPS

Translation Services ProvidedPlease contact your Account Executive.

AD Production DeliveryPlease email your ad directly to your Account Executive.

General:

Format: » Tabloid

Language(s): » Bilingual-Spanish and English

Circulation: » 30,000

Frequency: » Weekly, every Thursday

Retail Rates SponsorshipsLeaderboard banner 728x90 $550 /Month Run of Site (All pages)GIF or JPEG 20k / Flash 40k » Above the fold top banner placement

Leaderboard logo-side 500x65 $400 /Month Run of Site (All pages)GIF or JPEG 20k / Flash 40k » Above the fold top banner placement

Sidebar banner 300x250 $250 /Month Run of Site (All pages)GIF or JPEG 40k / Flash 40k » Above the fold top banner placement

ClassifiedJobs, Real Estate, Legal, Auto, Services... $30 Flat/Weekly (Classified section)Text, GIF or JPEG 20k $100 /Month (Classified section)

Creative / ProductionProduction charges » $100 per hour

Splash intro page w/video + side banner $600 flat rate per pageArwork and link to be provided by client » 2 month campaign



OnlineRate Sheet Advertising with elmundoboston.com is a highly efficient way to relay your message to yourtarget audience. Accountability and instant evaluation, global reach and mass exposure alldelivered at a variety of price points – at least one of which is probably perfect for you.

Documents

2014 El Mundo Boston Mediakit