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PMI MONTGOMERY COUNTY MD CHAPTER
Advanced Uses ofSocial Media forBusinessBrian LoebigLoebigInk.com - TheInkBlog.net
Trecia WarnholzWarnholzConsulting.com
MEET BRIAN
MEET TRECIA
OURGOALS
To understand creative andstrategic ways social media isbeing used by business.
To inspire and challenge youto engage in social media ina new way to help increasebrand awareness andrevenue for your business.
AUDIENCE POLL
LET'SREVIEWTHEPLATFORMS
LinkedIn is a business-oriented social networkingservice mainly used for professional networking.
LinkedIn is a business- and career-centric platform, so welcome the opportunity to offeryour expertise on a subject that relates to your audience. Pretend it’s a company dinnerparty—maintain your real, but professional, voice and don’t be boring.
Engage with your followers by starting a conversation. Post status updates that eitherlink to rich content, invite discussion, or include creative and thought-provoking images,but be sure to stay on-brand and industry-relevant with every post.
LINKEDINSTRATEGIESBusiness referrals and researchIncrease face to facenetworking effectivenessContact managementShowcase PagesLinkedIn PostsDon’t forget the power of imagesStay interested to be more interesting(Reply to those who comment on yourposts and like any of their content thathas value for you.
Facebook is an online social networking service .
Facebook has changed over the years from primarily text-based communication to a mixtureof all kinds of media.
Successful posts use short, interesting “teasers” (usually 2 or 3 sentences) for context alongwith colorful images, short videos, and links to other good content that followers will enjoy.
Stay positive. Facebook users tend to share and interact with inspiring, funny, and life-affirming pieces. Get creative by building your own memes with text overlayed onto uniqueimages.
FACEBOOKSTRATEGIES
Pose questions, tell stories, and use language thatencourages commenting and interaction with your page.
Interact with your followers and fans, as well as otherpeople who comment on posts in your feed.
Organic conversation is a great way to increaseengagement and build a loyal fan base.
Other Strategies include:
Facebook dark postsEmail contact growthFacebook cover photosPost gamification
PODCASTS
Podcasting allows for the distribution of information in the form of audio and videoto an audience when they want it, where they want it and how they want it.
Podcasting can be described as "push" audio content. The "push" is to a targeted audienceor an "on-demand" audience; those who want it. Another way to describe podcasting is that itis essentially downloaded audio files intended for listening on the move. Podcasts show up(pushed) when new content is produced. If you're a subscriber, you get the podcast rightthen. All you need is an iPod (or MP3 player of any kind) for listening, thus the wordpodcasting.
People are adding podcasts to blogs and websites daily. Businesses are using them forgeneral communication and training. They can be listened to in a car, in an airport, in thepark or wherever it's convenient for the listener.
- Industry interviews- Tutorials - Provide information of value.
- Q & A
Remember the 3 Ps of podcasting:
promote, promote, promote.
Encourage subscribers, sign-ups andraving fans with automatic and periodicupdates. Post your podcast availability onyour website (with a live link), mention it inyour email signature and enlist in podcastdirectories, including iTunes andpodcast.net.
PODCASTSTRATEGIES
Pinterest is a pinboard-style photo-sharing website
Definition: Pinterest is a pinboard-style photo-sharing website thatallows users to create and manage theme-based image collectionssuch as events, interests, and hobbies. Users can browse otherpinboards for images, "re-pin" images to their own pinboards, or "like"photos.
Video sharingEbook sellingConference #collaboration
PINTERESTSTRATEGIES
Twitter is an online social microblogging service .
Definition: Twitter is an online social networking service andmicroblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
USES:Lead Prospecting, Customer SupportConference Collaboration, Industry Research
Keep Tweets between 100 and 120 characters so otherscan modify or add short notes before retweeting.
Take the time to write a proper sentence (yes, includinggrammar and punctuation) that fits within the characterlimit.
Encourage conversation and build your audience byposing questions to elicit curiosity, quoting others (withproper citation), and thanking those who mention you orpass your message along.
Twitter is the birthplace of the hashtag in modern socialmedia usage. Use the hashtag often, and wisely.
Shorten links to get the most out of your Twitter realestate. It’s a powerful tracking tool to see who’s clickingon your messages, and from what region.
TWITTERSTRATEGIES
BLAB
Blab.im, is a live-streaming video platform
Definition: Blab.im, is a live-streaming video platform that lets youhost your own live video show or conference with up to four peopleengaging at the same time. The moderator has control over who is inthe three additional video seats, but anyone who wants to tune in canuse the right panel to chat and the left panel to tweet.
BLABSTRATEGIESInteractive webinarsOpen coaching sessionsIndustry interviewsPodcasting content curationBehind the scene broadcasts
PERISCOPE & MEERKAT
Let's talk about live-streaming video
Definition: Streamed videos are pieces of content sent over theinternet in a compressed form, which are then displayed by theviewer in real time. With live video streaming, a user does not have towait in order for it to play, whether that’s waiting to download thevideo file, or waiting for another user to upload the video file.
Instead, the live streamed media is sent in a continuous wave of data,which is played as soon as it happens.
PLATFORM DETAILS
The Rule OfThirds
Develop and nurture your following.....
33% should promote your business, convertreaders, and generate profits. 33% should surface and share ideas fromthought leaders/pioneers in your industry orlike-minded businesses. 33% should be based on conversing withothers and building your brand throughengaging with people.
RESOURCES
VA Forum for Excellence Workshop Pinboard
https://www.pinterest.com/loebigink/pmi-symposiumhttps://www.pinterest.com/districtdigital/social-media
Or use the shortlink: http://bit.ly/pmi-forum
