Social Media Writing Styles & Business Uses

Kristin BockiusMarketing Manager, Microsoft

February 16, 2012

What is social media?

Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users.

Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace.

Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation.

Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unprecedented ways.

Community: Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost. Power of the Crowd: Social media is the

ability to put out a message and having worldwide responses via email, text, tweet, or whatever form in a matter of seconds.

Content Distribution: Social media consists of online technologies that facilitate the creation and distribution of content.

A Radical Shift in Communication: The radical shift from one-way broadcast type communications to dialog and conversation using web based tools

Dynamic: Social media is dynamic user-generated content coming from the bottom up, which bypasses static media forms through adding a social layer

The Big Guns

The up and comers

Using Social Media

Top 10 Brands

Use Case

Use Case