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In partnership with ADP, each month Accounting Today surveys its Executive Research Council (ERC), an elite community of tax and accounting professionals, about topics facing the accounting industry. This first issue of ADP Accountant Insights focuses on accountants’ use of established and emerging digital and social media tools to help grow their business, including business development and recruitment.
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In partnership with ADP, each month Accounting Today surveys its Executive Research Council (ERC), an elite community of tax and accounting professionals, about topics facing the accounting industry.
This issue of ADP Accountant Insights focuses on accountants’ use of established and emerging digital and social media tools to help grow their business, including business development and recruitment.
ADP® Accountant InsightsDigital Media Survey Results
April 2012
accountant.adp.com
70% of firms have a website and 30% have a SEO initiative to improve their website ranking. LinkedIn and
Facebook are also used by firms.
Firms use their online presence to develop product awareness, attract
new clients and engage current clients. Only one fifth of firms recruit using
their online presence.
accountant.adp.com
The top three online professional communities are part of accounting publications, LinkedIn, and state professional societies.
As you think about how you can communicate with your clients, Facebook is the most frequently used social media site by small businesses: 20% of them use Facebook for business purposes. Linked-In and Twitter are used more frequently by larger businesses (e.g., businesses with 25-49 employees).
Keeping abreast of tax law changes is the top reason for belonging to an online community. Panelists utilize the different communities in different ways.
For more information contact:
The ADP logo and ADP are registered trademarks of ADP, Inc. In the Business of Your Success is a service mark of ADP, Inc. ©2012 ADP.
What types of social media sites are small businesses using?
32%
9%
20%
10% 12%
1-4 5-9 10-24
21%
11%
18%
11%
21%
11%
25-49
3%
9%
3%
10% 7%
6%
7% 8%
0%
33%
23%
10%
17%
1%
30% 30% 26%
39%
Total
10%
Facebook Linked In YouTube Twitter Other Social Media Site
Any
Use of Social Media for Business Purposes
N=470 Business Size (# of Employees)
Keeping abreast of tax law changes is the top reason for belonging to an online community. Panelists utilize the different communities in different ways.
