ADCentricity ADNational Media Kit

Toronto | New York | Calgary | London | [email protected] | www.adcentricity.com


ADCentricity is a loca=on-‐based solu=ons company that provides a suite of products and se rv i ces tha t d r i ve consumer engagement by selling and delivering relevant, contextual and targeted content to all types of loca=on-‐based digital media. ADCentricity has worked with top agencies and brands across North America including; Starcom, OMD, Zenith, Toyota, American Express, General Motors, Samsung, P&G, Coca-‐Cola and Roche. Our industry partnerships include; Computer Sciences Corp., MDC Partners, The Neilson Company and Environics Analy=cs.

ADCentricity services over 100 loca=on-‐based digital media networks represen=ng 250,000+ digital media assets, in over 71,000 venues, delivering billions of consumer impressions each day. Media Includes:

ü  Place-‐based digital screens ü  Retail digital screens ü  Interac=ve digital screens ü  Retail radio ü  Retail Bluetooth ü  Retail Wi-‐Fi

ü  Mobile applica=ons

ü  Digital projec=ons ü  Interac=ve storefront displays

Plan: ü  Na=onally

ü  Regionally

ü  Locally

ü  By category and network

ü  By demographic profile ü  By geography, reach and frequency


Digital OOH Categories How Is The Media Categorized? Digital OOH (DOOH) media is made up of LCD screens placed in premium consumer viewing posi=ons inside venues. The screen is controlled by a so`ware system that plays a closed-‐loop of content. The content on the screen is intended to provide informa=on and/or entertainment. As a medium used for adver=sing, the opportunity exists to have a highly effec=ve, direct communica=on with viewers. There are three main segments of digital out-‐of-‐home media which include: Place Based Environments ranging from restaurants/bars and office buildings to doctors offices. These screens are usually located in areas that have the best opportunity to be viewed and/or are in an area that has the highest dwell =me. Retail Posi=oned in key loca=ons inside retai l environments from grocery store aisles to convenience store check-‐outs and pharmacies. Typically, retail screens are found close to the cash as well as areas where there may be a longer dwell =me i.e. the deli counter. Interac<ve Screens that provide and deepen brand opportunity to engagement. Viewers have the opportunity to play a game, answer a survey, enter a comment etc.

Airports Grocery Entertainment

Transporta=on Educa=on Hospitality

Medical Fitness Gaming

Gas Sta=ons Retail Personal Care

and more…

C-‐Stores Shopping


Addi=onal Engaging Media Op=ons Mobile Applica<ons – In App Adver<sing Currently available on the following apps; CP24, CTV Morning Live Traffic Alert, York Region Traffic Alert, Rock 95 and Green Owl Traffic. Sponsor a Wi-‐Fi Loca<on Target customers in a relaxing cap=ve environment while they’re surfing the web. Loca=ons include; a na=onal café brand, select major shopping centres and airports. Taxi-‐ Interac<ve Screens In-‐taxi screens provide op=on for audio and interac=vity, are geo-‐addressable and have a cap=ve audience with an average dwell of 15 minutes. In-‐Store Radio Get your message to consumers as they walk through the aisles using audio reach them on a different touch point. Bluetooth and Wi-‐Fi – Mobile Messaging Proximity-‐based, unique and real-‐=me messaging that can be effec=vely tracked and measured.

Digital Projec<ons Wall projec=ons and 3D wall mapping installa=ons provide high impact and buzz. Create an experience, measure response and engage consumers via mobile integra=on. Interac<ve Installa<ons Provide engagement and interac=ve opportuni=es to consumers in a specified geographic area to drive buzz, social interac=on, unique experiences and an overall fun and tech-‐savvy execu=on. Gain analy=cs, drive social media and provide mobile engagement through this media. “The LBMA is currently working with ADCentricity and its partners across North America and Europe and is extremely excited about our rela=onship as they have the vision, products and services to deliver.”

-  Asif Khan, President and Founder, Loca=on Based Marke=ng Associa=on


ADCentricity’s ADCentral solu=on is a loca=on-‐based digital media management plaporm.

ADCentral provides end-‐to-‐end adver=sing campaign management and consolidates the highly fragmented digital media asset landscape. For local adver=sers seeking reach, frequency, and a par=cular geography and na=onal adver=sers pursuing relevance, demography and a specific customer segment.

ADCentricity connects the strong demand from adver=sers to reach “on the go” consumers, to influence, promote, and facilitate purchase. ADCentricity provides media buyers the ability to plan, create and deliver relevant, contextual and targeted loca=on-‐specific content via mobile, tradi=onal digital assets and emerging technologies.

•  Drive store revenue, promo<onal effec<veness and shopper engagement by reinforcing print, radio and television media messaging via “out of home” loca=on-‐based digital media.

•  Create loca<on relevant marke<ng messaging that will resonate with customers due to “who they are” and “where they are” on the Path to Purchase.

•  Target your marke<ng messages based on consumer shopping and buying behavior using psychographic data from Nielsen, Polk, Simmons, Environics Analy=cs and more.

•  Distribute targeted messages to a network of over 16 categories and 55 subcategories – 100 networks, 250,000+ digital media assets, 71,000+ venues – delivering hundreds of millions of impressions.

•  Analyze and report on customer response to further messaging and increasing response rate.

ADCentral

Bluetooth Digital Place Based Screens

In-‐Store Digital Screens

In-‐Window Digital

Interac=ve

Mobile Shopping

Applica=ons

In-‐Store Radio Digital Projec=on

Wi-‐Fi


Research Lite is an extended service that includes pre-‐packaged and fully customized research studies to measure digital out-‐of-‐home campaigns. With this turn-‐key solu=on, adver=sers can take advantage of narrow focus campaign research to gain deeper insight on the efficacy of the media impact.

Working directly with a peoplecount research engineer, a customized intercept survey is designed taking in to considera=on; objec=ves, market defini=on, venue selec=ons and cri=cal =me lines.

Upon comple=on of the study, an in-‐depth analysis and dissemina=on of the collected campaign/consumer data is formaued within two to three weeks for strategic insight into your ini=a=ve.

Accountability and Sta=s=cs


Market Breakdown


Venue Breakdown


“U=lizing ADCentricity, we found digital out-‐of-‐home to be a very effec=ve vehicle in planning and understanding the en=re landscape (of the medium). We found digital out-‐of-‐home to be the most efficient media.” -‐  Dan Jester, GMMB for the Barak Obama

Presiden=al Campaign

“Time–and =ming–is money. For an industry trying to make sense of a complex digital out-‐of-‐home world at a =me when budgets and human resources are limited, the =ming for ADCentricity's ADCentral product seems ideal.” -‐ Marke=ng Magazine, April 2009

“Ladies and Gentlemen -‐ This ADCentral is the REAL DEAL -‐ and not just marke=ng hype. The applica=on gets high marks from me for its usability but its real power is in the database that holds ALL the details of ADCentricity's partner networks. ADCentral integrates the process with some extremely clever condi=onal logic that automa=cally filters the out only the most relevant DOOH network partners.” -‐ Manolo Almagro, former Publicis Planner and Editor

for DailyDOOH.com

“Organic now includes this plaporm in every planning discussion for clients and new business pitches.” -‐ Conor Brady, Chief Crea=ve Officer, Organic

What Others are Saying

Business

ADCentricity ADNational Media Kit