CASE STUDYABSOLUT ROCK TRAVEL RETAIL

PROJECTOVERVIEW

CLIENT

Absolut Vodka Travel Retail & World

Duty Free

PRODUCT

Absolut Vodka - Rock Limited Edition

TARGET MARKET

25-35 Educated, Urbane, Creative Indi-

viduals

LOCATIONS

Nine worldwide airports - Stockholm,

London, Paris, Frankfurt, Istanbul, Mos-

cow, and Barcelona

BRIEF

Provide a shop window for the limited

edition Absolut Rock, through premium

merchandising and innovative promo-

tional activities

THEOBJECTIVE

Absolut Vodka “Rock Edition”

launched in Selfridges in September

2009 before rolling out to top super-

markets and display cabinets in pre-

mium bars and travel locations across

Europe.

Sheridan&Co were tasked with design-

ing a series of adaptable stands to suit

a range of spaces to reflect the fashion,

glamour, and vibrancy of today’s mod-

ern rock star.

Ultimately the promotions had to:

Drive sales in the intense Holiday sea-

son.

Create brand visibility

Provide unique gift packaging.

Up-Charge

Build the brand.

The travel retail promotion had to start

in the home of Absolut, Sweden, with

the concept subsequently rolled out

worldwide.

THESOLUTION

We designed a series of adaptable

stands to suit a range of spaces.

Each stand specifically designed ac-

cording to the site. Bespoke features

included shelving made to look like

guitar amplifiers, a drum kit, tread

plate flooring, and gobo projections to

bring the stand to life.

Interactive elements were given to key

sites which included personalised com-

puter games and prize draws.

We also turned our hand to fashion,

designing the promotional staff uni-

forms to complete the look.

RENDER TOREALITY

RESULTS

Arlanda Airport, Sweden sold out of

stock two weeks earlier than planned.

The project has been, anecdotally,

deemed ‘a great success’ by clients

and airports in all markets.

The drum kit display bar was put on

display at Insight by Sheridan&Co, our

Retail test bed based in the heart of

the West End of London, again where

it proved its popularity with passing

trade.

PRESS

1 popsop.com 2 the drum 3 creative match 4 iNewswire 5 ideamarketers

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Office

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide