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Keynote at launch of Interxion UK Cloud Testlab, Tuesday 15th November 2011, The Brickhouse, Brick Lane
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A Perspective on the Future of the Cloud Market
David Terrar – D2C & EuroCloud UK
at launch of Interxion UK Cloud TestlabTuesday
15th November 2011
The Brickhouse, Brick Lane
The Cloud topic
• Too much jargon
• Too many definitions
• Everyone rebranding to Cloud
• Is it all about Infrastructure?
US Federal Cloud Computing Strategy
Vivek KundraU.S. Chief Information Office6 February 2011(he’s moved on since)
Cloud First Policy
http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf
What about UK Government?
"The Americans have adopted what they call a cloud first policy, and I anticipate that we will be doing something similar“
Martin BellamyG-Cloud delivery boardDirector of change and ICTNational Offender Management ServiceMinistry of Justice
Westminster eForum speech 13 Septmeber 2011
"the fundamental interconnectedness of all things"
What about the Cloud Channel?
• 85% of the channel no relationship with Cloud• Economics and value different• Who owns the customer?• Customer told how to buy• Channel being told sell more for less• It’s in a huge mess• Lots of players and ingredients• Market forces will bake it in to a channel
Steve Jobs - RIP
All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune
Cloud Industry Forum Survey• 300 End Users
– SMB to Enterprise
– Public & Private sectors
• UK based (& owned)– Except 24 US & 12 Euro
89% operate an on-site Server room or data centre
Connectivity is varied 18% Standard broadband 42% Business ADSL 27% MLS 13% other
Note: Base changes by Question!
End User Adoption Snapshot
• Over half of organisations participate formally in cloud services today
• Growth of 5 points in 9 months (or 10% growth)• SMB & Public Sector showed fastest growth over this period• Adoption now fairly uniform regardless of size or public/private
– Reinforcing the ubiquitous benefits and accessibility of cloud services– Opening up of market for mass adoption
Primary Drivers for Adoption
End User Satisfaction & Plans
• 96% satisfaction level (up from 94%)
• 73% to further invest in 2012
• 85% see it as a core part of IT Strategy
Are you satisfied with your use of Cloud Services?
End user Concerns
• Data – still at #1! Security
Privacy
Sovereignty
• Followed by: Internet access
Reliability
Contractual lock-in
A three legged code• Transparency
– Corporate identify and responsibilities
– Full scope of operations– Compliance with Code– Third-party coverage of Code– Commercial terms– Personnel profile– Customer migration paths– Service dependencies– Complaints and escalation
procedures
• Accountability– Compliance with Code– Behavior with customers
• Capability– Information security management
(including data protection)– Service continuity management– Service level management– Supplier management– Software license management
(including license compliance)– Complaint handling– Environment impact management
10 thoughts on the Cloud• Plenty of growth in Cloud Computing, although it’s still only a
fraction of overall IT spend• The industry needs to speak with more clarity about Cloud• The intersection of Cloud, Mobile and Social will transform the smart
enterprises • For buyers there has never been more choice• But picking winners is tougher – who will be around in 3 years?• Security is still the big issue/barrier/misconception• Cloud supply chain is crucial – data security, privacy, sovereignty• IT and the CIO are looking to standards and best practice (so
consider the CIF Code of Practice)• The CIO can be more strategic, but needs to watch for the business
units doing their own thing• Even in the current economic climate it’s a great time for cloud
solution providers if you’ve got vision, passion and agility
References
http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf http://www.cloudbuyersguide.org/ http://www.rackspace.co.uk/media-centre/news/article/article/uk-govt-headed-for-cloud-first-policy/ http://www.cluetrain.com/book/95-theses.html http://en.wikipedia.org/wiki/Dirk_Gently http://www.amazon.co.uk/All-About-Steve-Fortune-ebook/dp/B005CRQ29E/ref=sr_1_11?s=books&ie=UTF8&qid=1321250555&sr=1-11 http://www.cloudindustryforum.org/ http://www.cloudindustryforum.org/uk-cloud-services-adoption-growing-well http://www.cloudindustryforum.org/register-your-details-to-download-our-white-papers
These links for reference onlyNot for reading
Contact details
David TerrarD2C & Cloud Advocates
p: +44 (0)1727 866309 m: +44 (0)7715 159423
e: [email protected] or [email protected] w: www.d2c.org.uk and cloudadvocates.com skype: david_terrartwitter: DTlinkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com
http://EuroCloud.org.uk
